Feedback could help increase engagement while serving up more relevant ads and limiting exposure of offensive content. July 23, 2013 6:50 PM PDT 'Likes' are nice, but Facebook wants to know why users dislike ads or status updates. (Credit: CNET) Facebook wants a little feedback on why users choose to hide items that appear in their News Feed. Identifying content that will keep its users engaged longer is one of Facebook's great challenges. In an effort to better understand what users find relevant or uninteresting, the social-networking giant will soon allow users to explain their reasons for hiding an advertisement, photo, or friend status update, ABC News reports. Related stories Droid Maxx boasts two days of battery life For Facebook, it still comes down to making money on mobile Facebook test puts mobile game ads in your notifications menu "Over the next few months what you will see from us is more on why people like and don't like certain things in their feed," Facebook's Product Manager for Ads Fidji Simo told ABC News. "We are planning to refine those so users can tell us exactly the reasons they are hiding that piece of content." Simo did not describe what form the new tool would take but said the company would be testing menu options that users could expect to use in the next three to four months to easily explain why they felt something was uninteresting or offensive right from their feed. Facebook could use the feedback to limit the exposure of content deemed offensive and to better pair ads that run with content. The new tool might resemble an existing tool for hiding ads that appear in the right rail that asks users their reason for the action, including whether they found it uninteresting, misleading, sexually explicit, offensive, or repetitive. (Credit: Screenshot by Steven Musil/CNET) The new feedback feature could help increase the relevance of retargeted ads served through the Facebook Exchange ad platform. These ads, which are derived from users' browsing behavior outside Facebook, are further amplified by their larger presentation in the redesigned News Feed that Facebook introduced earlier this year. .
Feedback could help increase engagement while serving up more relevant ads and limiting exposure of offensive content.
'Likes' are nice, but Facebook wants to know why users dislike ads or status updates.
(Credit: CNET)
Facebook wants a little feedback on why users choose to hide items that appear in their News Feed.
Identifying content that will keep its users engaged longer is one of Facebook's great challenges. In an effort to better understand what users find relevant or uninteresting, the social-networking giant will soon allow users to explain their reasons for hiding an advertisement, photo, or friend status update, ABC News reports.
Related stories
- Droid Maxx boasts two days of battery life
- For Facebook, it still comes down to making money on mobile
- Facebook test puts mobile game ads in your notifications menu
"Over the next few months what you will see from us is more on why people like and don't like certain things in their feed," Facebook's Product Manager for Ads Fidji Simo told ABC News. "We are planning to refine those so users can tell us exactly the reasons they are hiding that piece of content."
Simo did not describe what form the new tool would take but said the company would be testing menu options that users could expect to use in the next three to four months to easily explain why they felt something was uninteresting or offensive right from their feed. Facebook could use the feedback to limit the exposure of content deemed offensive and to better pair ads that run with content.
The new tool might resemble an existing tool for hiding ads that appear in the right rail that asks users their reason for the action, including whether they found it uninteresting, misleading, sexually explicit, offensive, or repetitive.
(Credit: Screenshot by Steven Musil/CNET)
The new feedback feature could help increase the relevance of retargeted ads served through the Facebook Exchange ad platform. These ads, which are derived from users' browsing behavior outside Facebook, are further amplified by their larger presentation in the redesigned News Feed that Facebook introduced earlier this year.
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