Jennifer Prince will join Twitter on Monday and focus on getting TV and movie marketers to bring their ads to the social network. August 19, 2013 9:07 AM PDT (Credit: Screenshot by Jennifer Van Grove/CNET) Twitter has brought on a former Google executive to help it appeal to the entertainment industry. Starting on Monday, Jennifer Prince, Google's former head of entertainment and media ad sales, will lead Twitter's entertainment industry sales, she confirmed to Variety. In her new role, Prince will hire a team of ad salespeople that will attempt to entice TV and movie marketers to expand their advertising scope to Twitter. Related stories Vine famous: Twitter's quirky app unleashes a new wave of video stars Instagram, Twitter blessed: Kardashian's hashtag war against Couric This crazy Japanese film just blew away Twitter's tweet record Man tweets he needs spliff; police reply 'awesome' Teen's Twitter boasts get charges upgraded to murder Twitter has been attempting to appeal to the entertainment industry for some time. The company has partnered with television networks and announced last month that it was opening up its ad-targeting technology to U.S. TV advertisers. With that move, marketers can incorporate Twitter-based promotions in real-time into their television spots. That announcement came not long before Nielsen released a study showing a causation between TV viewing and Twitter usage. The study found that more popular shows cause more people to tweet, and more traction on the social network will increase ratings. Prince's first order of business will be to meet with entertainment companies, she told Variety. She plans on finding out what they're doing now on Twitter and "where they want to go."
Jennifer Prince will join Twitter on Monday and focus on getting TV and movie marketers to bring their ads to the social network.
(Credit: Screenshot by Jennifer Van Grove/CNET)
Twitter has brought on a former Google executive to help it appeal to the entertainment industry.
Starting on Monday, Jennifer Prince, Google's former head of entertainment and media ad sales, will lead Twitter's entertainment industry sales, she confirmed to Variety. In her new role, Prince will hire a team of ad salespeople that will attempt to entice TV and movie marketers to expand their advertising scope to Twitter.
Related stories
- Vine famous: Twitter's quirky app unleashes a new wave of video stars
- Instagram, Twitter blessed: Kardashian's hashtag war against Couric
- This crazy Japanese film just blew away Twitter's tweet record
- Man tweets he needs spliff; police reply 'awesome'
- Teen's Twitter boasts get charges upgraded to murder
Twitter has been attempting to appeal to the entertainment industry for some time. The company has partnered with television networks and announced last month that it was opening up its ad-targeting technology to U.S. TV advertisers. With that move, marketers can incorporate Twitter-based promotions in real-time into their television spots.
That announcement came not long before Nielsen released a study showing a causation between TV viewing and Twitter usage. The study found that more popular shows cause more people to tweet, and more traction on the social network will increase ratings.
Prince's first order of business will be to meet with entertainment companies, she told Variety. She plans on finding out what they're doing now on Twitter and "where they want to go."
