The company will start selling its console for the reduced price on September 20, it announced on Wednesday. August 28, 2013 8:44 AM PDT (Credit: Nintendo) Nintendo has finally made a move to improve its Wii U's chances of finding more suitors. The company on Wednesday announced that it will cut the price on the Wii U Deluxe set by $50. Starting September 20, the console will be available for $299.99. In addition, Nintendo will sell a limited-edition The Legend of Zelda: The Wind Waker HD Bundle on September 20 for the same $300 price tag. The big news, however, is that Nintendo has finally decided to cut its Wii U's price. Since its launch last year, the Wii U has collected dust on store shelves, and sold only 160,000 units worldwide during the last quarter. Analysts and shareholders have been pressing Nintendo to cut the console's price, but its CEO Satoru Iwata has continued to say that his company needs only to express the console's value more effectively. Related stories Xbox 360, 3DS lead disappointing July for game business Nintendo's $30.2M infringement damages cut in half Legoformers turn Legos into alien creatures Nintendo offers 3DS XL refurbs for $169.99 Nintendo: We still sell the Wii U at a loss It's not clear what made Nintendo change its tune, but it's possible that the company wants to separate its console from the more-expensive Xbox One and PlayStation 4 launching later this year. More importantly, some consumers might find more value in the Wii U once it's a bit cheaper. The fourth quarter also promises to be a strong period for Nintendo's software team, with Wii Party U, Super Mario 3D World, and Donkey Kong Country: Tropical Freeze all expected to hit store shelves before the holiday season.
The company will start selling its console for the reduced price on September 20, it announced on Wednesday.
(Credit: Nintendo)
Nintendo has finally made a move to improve its Wii U's chances of finding more suitors.
The company on Wednesday announced that it will cut the price on the Wii U Deluxe set by $50. Starting September 20, the console will be available for $299.99. In addition, Nintendo will sell a limited-edition The Legend of Zelda: The Wind Waker HD Bundle on September 20 for the same $300 price tag.
The big news, however, is that Nintendo has finally decided to cut its Wii U's price. Since its launch last year, the Wii U has collected dust on store shelves, and sold only 160,000 units worldwide during the last quarter. Analysts and shareholders have been pressing Nintendo to cut the console's price, but its CEO Satoru Iwata has continued to say that his company needs only to express the console's value more effectively.
Related stories
- Xbox 360, 3DS lead disappointing July for game business
- Nintendo's $30.2M infringement damages cut in half
- Legoformers turn Legos into alien creatures
- Nintendo offers 3DS XL refurbs for $169.99
- Nintendo: We still sell the Wii U at a loss
It's not clear what made Nintendo change its tune, but it's possible that the company wants to separate its console from the more-expensive Xbox One and PlayStation 4 launching later this year. More importantly, some consumers might find more value in the Wii U once it's a bit cheaper.
The fourth quarter also promises to be a strong period for Nintendo's software team, with Wii Party U, Super Mario 3D World, and Donkey Kong Country: Tropical Freeze all expected to hit store shelves before the holiday season.
