Fashion brand Burberry plans to use Apple's new top of the line iPhone to document the goings on at its fashion show -- days before the phone's released. September 12, 2013 5:10 PM PDT The iPhone 5S. (Credit: Josh Lowensohn/CNET) Apple's iPhone 5S will be fashionably early. No, Apple's not releasing the phone before its September 20 launch. Instead, Apple on Thursday said that the devices will be used for photos and videos at the Burberry runway show in London next Monday -- a full four days before the device goes on sale there. "Using the all-new iSight camera on iPhone 5s, Burberry is shooting high quality photos and video for runway and beauty looks, product details, and backstage moments," Apple said in a press release. The media will be posted freely online, the two companies said. The partnership of fashion and a large tech company is not unique. Earlier this year Google Glass -- the wearable computer -- was tapped by designer Diane Von Furstenberg to document behind-the-scenes action. Google co-founder Sergey Brin also made an appearance, sporting Glass and walking down the runway at the end of the show.
Fashion brand Burberry plans to use Apple's new top of the line iPhone to document the goings on at its fashion show -- days before the phone's released.
The iPhone 5S.
(Credit: Josh Lowensohn/CNET)
Apple's iPhone 5S will be fashionably early.
No, Apple's not releasing the phone before its September 20 launch. Instead, Apple on Thursday said that the devices will be used for photos and videos at the Burberry runway show in London next Monday -- a full four days before the device goes on sale there.
"Using the all-new iSight camera on iPhone 5s, Burberry is shooting high quality photos and video for runway and beauty looks, product details, and backstage moments," Apple said in a press release.
The media will be posted freely online, the two companies said.
The partnership of fashion and a large tech company is not unique. Earlier this year Google Glass -- the wearable computer -- was tapped by designer Diane Von Furstenberg to document behind-the-scenes action. Google co-founder Sergey Brin also made an appearance, sporting Glass and walking down the runway at the end of the show.
