Nearly three-fourths of tweets about the event were neither positive or negative, according to Crimson Hexagon. September 10, 2013 2:28 PM PDT (Credit: Sarah Tew/CNET) Apple gave you two new iPhones, one with a futuristic fingerprint sensor, and all you could muster up was a "yep, got it" reaction if early Twitter data gathered by social media analytics firm Crimson Hexagon is any indication. Crimson Hexagon looked at the sentiment data behind tweets about the Apple event and found that 73 percent of the more than 1.5 million tweets that have trickled in during the past 24 hours were neutral, meaning a majority of people tweeting about the highly anticipated event were just merely passing along the news without sharing their love or hate for the collection of announcements. In the last 24 hours, more than 1.5 million tweets on the Apple event have been sent, but an overwhelming majority were neutral in nature, according to Crimson Hexagon. (Credit: Crimson Hexagon) Could it mean that Apple's ability to dazzle us all with its iPhone announcements has come to end? Perhaps, though surely plenty of the muted or unemotional reactions can be chalked up to a frantic news cycle and the fact that a majority of the specs and features of the iPhone 5S and 5C devices had leaked prior to Tuesday's unveiling. On the plus side, those who did tweet their 140-character opinions were more positive than negative. Crimson Hexagon determined that 21 percent of tweets about the event, spanning the past 24 hours, were positive and just 6 percent were negative. And awe us or not, Apple still managed to command our attention, as evidenced by the fact that during the first hour of the event, which was not broadcast to the public, there were more than 350,000 tweets about it, according to the firm's calculations. Tweets per minute about the iPhone 5C and iPhone 5S, as measured by Topsy. (Credit: Topsy) As for the new iPhones, tweet-tracking company Topsy highlights that the Twitterverse was more preoccupied by Apple's low-end iPhone 5C, which spiked at nearly 8,000 tweets per minute when it was first announced. Tweet sentiment around the new device was more far positive than negative in the first 20 minutes, but sentiment eventually leveled off, as depicted in Topsy's chart below. The iPhone 5S, by comparison, only managed to solicit 1,000 tweets per minute at peak. Positive and negative tweets about the iPhone 5C, as measured by Topsy. (Credit: Topsy)
Nearly three-fourths of tweets about the event were neither positive or negative, according to Crimson Hexagon.
(Credit: Sarah Tew/CNET)
Apple gave you two new iPhones, one with a futuristic fingerprint sensor, and all you could muster up was a "yep, got it" reaction if early Twitter data gathered by social media analytics firm Crimson Hexagon is any indication.
Crimson Hexagon looked at the sentiment data behind tweets about the Apple event and found that 73 percent of the more than 1.5 million tweets that have trickled in during the past 24 hours were neutral, meaning a majority of people tweeting about the highly anticipated event were just merely passing along the news without sharing their love or hate for the collection of announcements.
In the last 24 hours, more than 1.5 million tweets on the Apple event have been sent, but an overwhelming majority were neutral in nature, according to Crimson Hexagon.
(Credit: Crimson Hexagon)
Could it mean that Apple's ability to dazzle us all with its iPhone announcements has come to end? Perhaps, though surely plenty of the muted or unemotional reactions can be chalked up to a frantic news cycle and the fact that a majority of the specs and features of the iPhone 5S and 5C devices had leaked prior to Tuesday's unveiling.
On the plus side, those who did tweet their 140-character opinions were more positive than negative. Crimson Hexagon determined that 21 percent of tweets about the event, spanning the past 24 hours, were positive and just 6 percent were negative. And awe us or not, Apple still managed to command our attention, as evidenced by the fact that during the first hour of the event, which was not broadcast to the public, there were more than 350,000 tweets about it, according to the firm's calculations.
Tweets per minute about the iPhone 5C and iPhone 5S, as measured by Topsy.
(Credit: Topsy)
As for the new iPhones, tweet-tracking company Topsy highlights that the Twitterverse was more preoccupied by Apple's low-end iPhone 5C, which spiked at nearly 8,000 tweets per minute when it was first announced. Tweet sentiment around the new device was more far positive than negative in the first 20 minutes, but sentiment eventually leveled off, as depicted in Topsy's chart below. The iPhone 5S, by comparison, only managed to solicit 1,000 tweets per minute at peak.
Positive and negative tweets about the iPhone 5C, as measured by Topsy.
(Credit: Topsy)
