Samsung partners with designer Dana Lorenz to launch jewelry at New York Fashion Week to accompany its newest devices. September 11, 2013 1:00 PM PDT New York Fashion Week at Lincoln Center includes a booth for visitors to try out Samsung's newest gadgets. (Credit: Shara Tibken/CNET) NEW YORK--Samsung's Galaxy Gear smartwatch is about to get a little more fashionable. The Korean electronics giant has partnered with designer Dana Lorenz on jewelry to accompany its wearable computing device, including spiky metal charms that can attach to the watch's strap. While the line doesn't include custom bands for Gear just yet, that could change in the future. "I feel the sky is the limit," Lorenz told CNET. Fashion Week may not be Samsung's typical venue, but the company looked right at home Sunday in the main white tent at Lincoln Center. Young-hee Lee, head of marketing for Samsung's mobile business, and Lorenz met with CNET in a dimly lit, bustling room secured behind several checkpoints. It's here that they showed off the jewelry line, which includes an assortment of bold, spiky cuff bracelets and dark metallic chains. The Gear watch Lee wore on her wrist featured a black band and spiky charms to match her stylish, long-sleeve black sheath dress and high heels. "Isn't it fun?" Lee told CNET. "You can express yourself depending on your style." In the world of wearables, it's not enough for a device to simply include whiz-bang features. It also has to be fashionable, a fact that technology companies haven't always realized. Google's Glass eyewear has faced criticism over the somewhat dorky appearance it gives users, and Samsung's initial watches from the '90s looked more like something from "Star Trek" than "Sex and the City." Samsung also has faced blowback over the plasticky feel of some of its smartphones and tablets, but it wants things to be different with its new Galaxy Gear smartwatch. It also knows that to grow the smartwatch market, it has to attract not only early adopter, tech-savvy shoppers but also mainstream consumers. "It's a matter of time before all people are wearing smart devices and living very intuitively and conveniently," Lee said. "Five years ago, our smart device wasn't in the middle of our life. Now, look at [us]." By partnering with Lorenz and her Fallon jewelry line, Samsung is trying to show ways users can incorporate Gear with their current wardrobes. It doesn't have to be some nerdy screen strapped to a wrist but instead can make a fashion statement of its own. Samsung is a sponsor of New York Fashion Week, held in Manhattan's Lincoln Center area. (Credit: Shara Tibken/CNET) "We thought it was an amazing idea to show how seamlessly the watch fits in with your everyday wrist look," Lorenz said. "[Gear is] very modern, heavy hardware, a little bit punk. It's got a cool factor and fits just like a cuff." Still, it's unclear how much mass appeal Gear will have. The device is rather bulky compared to traditional watches, especially those for women. And battery life also is a significant drawback; users will have to charge it each night. In addition, the $299 price tag could put off all but the most fervent Samsung fanboys, and it will only work with the Note 3 at first. Samsung launched Gear last week during a splashy event at the IFA consumer electronics show in Berlin and at a simultaneous broadcast in New York. It sports a 1.63-inch super AMOLED screen surrounded by a metal frame and includes a 1.9-megapixel camera embedded into the rubberized band. Gear, which will launch in the US next month, runs Android and syncs with Galaxy smartphones and tablets, allowing users to do things like control their music or check messages without touching their mobile devices. The jewelry and Gear accessory designs will be officially unveiled later Wednesday during Lorenz's runway show at New York Fashion Week. Along with incorporating Gear into the show, the designer also will release a video with a sort of heist theme that she hopes goes viral. Stay tuned for images and news from the runway. Samsung announces Galaxy Gear smartwatch at IFA 2013 (pictures) 1-2 of 25 Scroll Left Scroll Right

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Samsung partners with designer Dana Lorenz to launch jewelry at New York Fashion Week to accompany its newest devices. September 11, 2013 1:00 PM PDT New York Fashion Week at Lincoln Center includes a booth for visitors to try out Samsung's newest gadgets. (Credit: Shara Tibken/CNET) NEW YORK--Samsung's Galaxy Gear smartwatch is about to get a little more fashionable. The Korean electronics giant has partnered with designer Dana Lorenz on jewelry to accompany its wearable computing device, including spiky metal charms that can attach to the watch's strap. While the line doesn't include custom bands for Gear just yet, that could change in the future. "I feel the sky is the limit," Lorenz told CNET. Fashion Week may not be Samsung's typical venue, but the company looked right at home Sunday in the main white tent at Lincoln Center. Young-hee Lee, head of marketing for Samsung's mobile business, and Lorenz met with CNET in a dimly lit, bustling room secured behind several checkpoints. It's here that they showed off the jewelry line, which includes an assortment of bold, spiky cuff bracelets and dark metallic chains. The Gear watch Lee wore on her wrist featured a black band and spiky charms to match her stylish, long-sleeve black sheath dress and high heels. "Isn't it fun?" Lee told CNET. "You can express yourself depending on your style." In the world of wearables, it's not enough for a device to simply include whiz-bang features. It also has to be fashionable, a fact that technology companies haven't always realized. Google's Glass eyewear has faced criticism over the somewhat dorky appearance it gives users, and Samsung's initial watches from the '90s looked more like something from "Star Trek" than "Sex and the City." Samsung also has faced blowback over the plasticky feel of some of its smartphones and tablets, but it wants things to be different with its new Galaxy Gear smartwatch. It also knows that to grow the smartwatch market, it has to attract not only early adopter, tech-savvy shoppers but also mainstream consumers. "It's a matter of time before all people are wearing smart devices and living very intuitively and conveniently," Lee said. "Five years ago, our smart device wasn't in the middle of our life. Now, look at [us]." By partnering with Lorenz and her Fallon jewelry line, Samsung is trying to show ways users can incorporate Gear with their current wardrobes. It doesn't have to be some nerdy screen strapped to a wrist but instead can make a fashion statement of its own. Samsung is a sponsor of New York Fashion Week, held in Manhattan's Lincoln Center area. (Credit: Shara Tibken/CNET) "We thought it was an amazing idea to show how seamlessly the watch fits in with your everyday wrist look," Lorenz said. "[Gear is] very modern, heavy hardware, a little bit punk. It's got a cool factor and fits just like a cuff." Still, it's unclear how much mass appeal Gear will have. The device is rather bulky compared to traditional watches, especially those for women. And battery life also is a significant drawback; users will have to charge it each night. In addition, the $299 price tag could put off all but the most fervent Samsung fanboys, and it will only work with the Note 3 at first. Samsung launched Gear last week during a splashy event at the IFA consumer electronics show in Berlin and at a simultaneous broadcast in New York. It sports a 1.63-inch super AMOLED screen surrounded by a metal frame and includes a 1.9-megapixel camera embedded into the rubberized band. Gear, which will launch in the US next month, runs Android and syncs with Galaxy smartphones and tablets, allowing users to do things like control their music or check messages without touching their mobile devices. The jewelry and Gear accessory designs will be officially unveiled later Wednesday during Lorenz's runway show at New York Fashion Week. Along with incorporating Gear into the show, the designer also will release a video with a sort of heist theme that she hopes goes viral. Stay tuned for images and news from the runway. Samsung announces Galaxy Gear smartwatch at IFA 2013 (pictures) 1-2 of 25 Scroll Left Scroll Right

Samsung partners with designer Dana Lorenz to launch jewelry at New York Fashion Week to accompany its newest devices. September 11, 2013 1:00 PM PDT New York Fashion Week at Lincoln Center includes a booth for visitors to try out Samsung's newest gadgets. (Credit: Shara Tibken/CNET) NEW YORK--Samsung's Galaxy Gear smartwatch is about to get a little more fashionable. The Korean electronics giant has partnered with designer Dana Lorenz on jewelry to accompany its wearable computing device, including spiky metal charms that can attach to the watch's strap. While the line doesn't include custom bands for Gear just yet, that could change in the future. "I feel the sky is the limit," Lorenz told CNET. Fashion Week may not be Samsung's typical venue, but the company looked right at home Sunday in the main white tent at Lincoln Center. Young-hee Lee, head of marketing for Samsung's mobile business, and Lorenz met with CNET in a dimly lit, bustling room secured behind several checkpoints. It's here that they showed off the jewelry line, which includes an assortment of bold, spiky cuff bracelets and dark metallic chains. The Gear watch Lee wore on her wrist featured a black band and spiky charms to match her stylish, long-sleeve black sheath dress and high heels. "Isn't it fun?" Lee told CNET. "You can express yourself depending on your style." In the world of wearables, it's not enough for a device to simply include whiz-bang features. It also has to be fashionable, a fact that technology companies haven't always realized. Google's Glass eyewear has faced criticism over the somewhat dorky appearance it gives users, and Samsung's initial watches from the '90s looked more like something from "Star Trek" than "Sex and the City." Samsung also has faced blowback over the plasticky feel of some of its smartphones and tablets, but it wants things to be different with its new Galaxy Gear smartwatch. It also knows that to grow the smartwatch market, it has to attract not only early adopter, tech-savvy shoppers but also mainstream consumers. "It's a matter of time before all people are wearing smart devices and living very intuitively and conveniently," Lee said. "Five years ago, our smart device wasn't in the middle of our life. Now, look at [us]." By partnering with Lorenz and her Fallon jewelry line, Samsung is trying to show ways users can incorporate Gear with their current wardrobes. It doesn't have to be some nerdy screen strapped to a wrist but instead can make a fashion statement of its own. Samsung is a sponsor of New York Fashion Week, held in Manhattan's Lincoln Center area. (Credit: Shara Tibken/CNET) "We thought it was an amazing idea to show how seamlessly the watch fits in with your everyday wrist look," Lorenz said. "[Gear is] very modern, heavy hardware, a little bit punk. It's got a cool factor and fits just like a cuff." Still, it's unclear how much mass appeal Gear will have. The device is rather bulky compared to traditional watches, especially those for women. And battery life also is a significant drawback; users will have to charge it each night. In addition, the $299 price tag could put off all but the most fervent Samsung fanboys, and it will only work with the Note 3 at first. Samsung launched Gear last week during a splashy event at the IFA consumer electronics show in Berlin and at a simultaneous broadcast in New York. It sports a 1.63-inch super AMOLED screen surrounded by a metal frame and includes a 1.9-megapixel camera embedded into the rubberized band. Gear, which will launch in the US next month, runs Android and syncs with Galaxy smartphones and tablets, allowing users to do things like control their music or check messages without touching their mobile devices. The jewelry and Gear accessory designs will be officially unveiled later Wednesday during Lorenz's runway show at New York Fashion Week. Along with incorporating Gear into the show, the designer also will release a video with a sort of heist theme that she hopes goes viral. Stay tuned for images and news from the runway. Samsung announces Galaxy Gear smartwatch at IFA 2013 (pictures) 1-2 of 25 Scroll Left Scroll Right

Posted by : Unknown Wednesday, September 11, 2013

Samsung partners with designer Dana Lorenz to launch jewelry at New York Fashion Week to accompany its newest devices.

September 11, 2013 1:00 PM PDT

New York Fashion Week at Lincoln Center includes a booth for visitors to try out Samsung's newest gadgets.

(Credit: Shara Tibken/CNET)

NEW YORK--Samsung's Galaxy Gear smartwatch is about to get a little more fashionable.

The Korean electronics giant has partnered with designer Dana Lorenz on jewelry to accompany its wearable computing device, including spiky metal charms that can attach to the watch's strap. While the line doesn't include custom bands for Gear just yet, that could change in the future.

"I feel the sky is the limit," Lorenz told CNET.

Fashion Week may not be Samsung's typical venue, but the company looked right at home Sunday in the main white tent at Lincoln Center. Young-hee Lee, head of marketing for Samsung's mobile business, and Lorenz met with CNET in a dimly lit, bustling room secured behind several checkpoints. It's here that they showed off the jewelry line, which includes an assortment of bold, spiky cuff bracelets and dark metallic chains. The Gear watch Lee wore on her wrist featured a black band and spiky charms to match her stylish, long-sleeve black sheath dress and high heels.

"Isn't it fun?" Lee told CNET. "You can express yourself depending on your style."

In the world of wearables, it's not enough for a device to simply include whiz-bang features. It also has to be fashionable, a fact that technology companies haven't always realized. Google's Glass eyewear has faced criticism over the somewhat dorky appearance it gives users, and Samsung's initial watches from the '90s looked more like something from "Star Trek" than "Sex and the City."

Samsung also has faced blowback over the plasticky feel of some of its smartphones and tablets, but it wants things to be different with its new Galaxy Gear smartwatch. It also knows that to grow the smartwatch market, it has to attract not only early adopter, tech-savvy shoppers but also mainstream consumers.

"It's a matter of time before all people are wearing smart devices and living very intuitively and conveniently," Lee said. "Five years ago, our smart device wasn't in the middle of our life. Now, look at [us]."

By partnering with Lorenz and her Fallon jewelry line, Samsung is trying to show ways users can incorporate Gear with their current wardrobes. It doesn't have to be some nerdy screen strapped to a wrist but instead can make a fashion statement of its own.

Samsung is a sponsor of New York Fashion Week, held in Manhattan's Lincoln Center area.

(Credit: Shara Tibken/CNET)

"We thought it was an amazing idea to show how seamlessly the watch fits in with your everyday wrist look," Lorenz said. "[Gear is] very modern, heavy hardware, a little bit punk. It's got a cool factor and fits just like a cuff."

Still, it's unclear how much mass appeal Gear will have. The device is rather bulky compared to traditional watches, especially those for women. And battery life also is a significant drawback; users will have to charge it each night. In addition, the $299 price tag could put off all but the most fervent Samsung fanboys, and it will only work with the Note 3 at first.

Samsung launched Gear last week during a splashy event at the IFA consumer electronics show in Berlin and at a simultaneous broadcast in New York. It sports a 1.63-inch super AMOLED screen surrounded by a metal frame and includes a 1.9-megapixel camera embedded into the rubberized band. Gear, which will launch in the US next month, runs Android and syncs with Galaxy smartphones and tablets, allowing users to do things like control their music or check messages without touching their mobile devices.

The jewelry and Gear accessory designs will be officially unveiled later Wednesday during Lorenz's runway show at New York Fashion Week. Along with incorporating Gear into the show, the designer also will release a video with a sort of heist theme that she hopes goes viral.

Stay tuned for images and news from the runway.