Using techie language to describe the chocolate-covered candy bar in a YouTube video, KitKat's "chief breaks officer" makes the snack sound like a finely crafted smartphone. September 3, 2013 3:59 PM PDT In a spoof video, KitKat candy bars are said to have global coverage in that users "can take it literally anywhere, even to work." (Credit: Screengrab by Dara Kerr/CNET) Google announced Tuesday that its upcoming 4.4 version of Android will be called KitKat. In a flurry of PR around the announcement,Google's new partner -- KitKat candy bar maker Nestle -- released an advertisement on YouTube that parodies the look and feel of Apple's product design videos featuring SVP of design Jonathan Ive. KitKat's "chief breaks officer" Chris Catlin speaks with the same lilting English accent as Ive as he describes "confectionery perfectionery." "Every corner, every edge, every finger of every bar has been carefully considered and crafted to create a beautifully immersive and multi-sensory experience," Catlin says. "And it really does taste as good as it looks." Catlin describes the chocolate bar as having "adjustable orientation," which comes in portrait or landscape, along with global coverage in that users "can take it literally anywhere, even to work." He also says that KitKat 4.4 is the "perfect second screen companion" because it is "compatible with all liquid accessories." Related stories Android 4.4 KitKat: What's the point of co-branding? Microsoft buys Nokia, next Android named KitKat Gimme a break: Next Android called 'KitKat' Windows Phone brings global competition to iOS and Android Acer announces 10-inch Iconia A3 tablet KitKat's social media sites and Web site have also been revamped to display the candy bar's height, weight, and other specs -- making it look more like a smartphone than a sweet treat. The candy company additionally peppered KitKat's site with new images of a chocolate-covered Android mascot. This is the first time that Google has gone with a branded name for an Android operating system, which in the past have been generics like "Eclair" and "Jelly Bean." Google said that the idea for branding Android 4.4 was developed internally, and that no money was spent either by Google or Nestle on the deal. According to KitKat's Web site, there will be opportunities to win either Google Play credit or a Google Nexus 7 tablet with purchases of the soon-to-be-released Android-branded candy bars. Here's the ad:
Using techie language to describe the chocolate-covered candy bar in a YouTube video, KitKat's "chief breaks officer" makes the snack sound like a finely crafted smartphone.
In a spoof video, KitKat candy bars are said to have global coverage in that users "can take it literally anywhere, even to work."
(Credit: Screengrab by Dara Kerr/CNET)
Google announced Tuesday that its upcoming 4.4 version of Android will be called KitKat. In a flurry of PR around the announcement,Google's new partner -- KitKat candy bar maker Nestle -- released an advertisement on YouTube that parodies the look and feel of Apple's product design videos featuring SVP of design Jonathan Ive.
KitKat's "chief breaks officer" Chris Catlin speaks with the same lilting English accent as Ive as he describes "confectionery perfectionery."
"Every corner, every edge, every finger of every bar has been carefully considered and crafted to create a beautifully immersive and multi-sensory experience," Catlin says. "And it really does taste as good as it looks."
Catlin describes the chocolate bar as having "adjustable orientation," which comes in portrait or landscape, along with global coverage in that users "can take it literally anywhere, even to work." He also says that KitKat 4.4 is the "perfect second screen companion" because it is "compatible with all liquid accessories."
Related stories
- Android 4.4 KitKat: What's the point of co-branding?
- Microsoft buys Nokia, next Android named KitKat
- Gimme a break: Next Android called 'KitKat'
- Windows Phone brings global competition to iOS and Android
- Acer announces 10-inch Iconia A3 tablet
KitKat's social media sites and Web site have also been revamped to display the candy bar's height, weight, and other specs -- making it look more like a smartphone than a sweet treat. The candy company additionally peppered KitKat's site with new images of a chocolate-covered Android mascot.
This is the first time that Google has gone with a branded name for an Android operating system, which in the past have been generics like "Eclair" and "Jelly Bean." Google said that the idea for branding Android 4.4 was developed internally, and that no money was spent either by Google or Nestle on the deal.
According to KitKat's Web site, there will be opportunities to win either Google Play credit or a Google Nexus 7 tablet with purchases of the soon-to-be-released Android-branded candy bars.
Here's the ad:
