Ad network Chitika says Apple's free Mavericks OS X software update is already on 5.5 percent of Macs, proving to be the fastest update yet. October 24, 2013 10:04 AM PDT (Credit: Apple) Apple's OS X update Mavericks, which was released for free on Tuesday, is already installed on 5.5 percent of all Macs and rising quickly. That's according to advertising network Chitika, which says the OS is seeing three times the adoption of last year's OS X 10.8 "Mountain Lion" update. (Credit: Chitika) One simple reason for that? The software update, which Apple says brings more than 200 new features to Macs, was given out for free. That's a first for Apple, which charged existing Mac owners $20 for last year's update, and even more for some previous versions. Chitika's numbers, which are based on ad impressions on Web sites in North America, are less than half that of the 11.6 percent adoption rate reported by GoSquared, which has a live tracker. Apple itself could provide its own download figures as soon as this week, as it's done with previous releases.
Ad network Chitika says Apple's free Mavericks OS X software update is already on 5.5 percent of Macs, proving to be the fastest update yet.
(Credit: Apple)
Apple's OS X update Mavericks, which was released for free on Tuesday, is already installed on 5.5 percent of all Macs and rising quickly.
That's according to advertising network Chitika, which says the OS is seeing three times the adoption of last year's OS X 10.8 "Mountain Lion" update.
(Credit: Chitika)
One simple reason for that? The software update, which Apple says brings more than 200 new features to Macs, was given out for free. That's a first for Apple, which charged existing Mac owners $20 for last year's update, and even more for some previous versions.
Chitika's numbers, which are based on ad impressions on Web sites in North America, are less than half that of the 11.6 percent adoption rate reported by GoSquared, which has a live tracker. Apple itself could provide its own download figures as soon as this week, as it's done with previous releases.
