The new colors of the iPhone 5S and 5C are the least popular among early buyers according to Consumer Intelligence Research Partners. October 30, 2013 1:11 PM PDT (Credit: CNET) Two of the flashiest colors among Apple's new iPhones have also also the least popular according to a new consumer study. The gold iPhone 5S and the yellow iPhone 5S made up the smallest number of sales compared to other device colors during the past month of sales. That's according to a study of early buyers polled by Consumer Intelligence Research Partners. New research published by the firm on Wednesday suggests 43 percent of iPhone 5S buyers went with Apple's space gray color, with another 30 percent going with silver. It was a tighter mix on the 5S, with 27 percent going with blue, followed by white, green, pink and finally yellow -- which was purchased by just 7 percent of those polled: Click to enlarge. (Credit: CIRP) The polling also noticed differences in buying habits in phone color by gender. More males bought the blue iPhone 5C than females, while females predominantly picked up the pink color of the 5C over any other color. The results were closer for the iPhone 5S, where males preferred space gray over the other two colors. "iPhone 5S and 5C colors seem to confirm some traditional gender biases," CIRP's co-founder Mike Levin said in a statement. "Interestingly, no one, including the women in the survey, appears to want the Yellow iPhone 5C very much. With initial stock quickly selling out, and availability on the iPhone 5S still listed as 2-3 weeks for all models, there's still a question of whether the results were based on consumer preference versus product how much of each color Apple manufactured. Apple itself does not release sales information by model or color.
The new colors of the iPhone 5S and 5C are the least popular among early buyers according to Consumer Intelligence Research Partners.
(Credit: CNET) Two of the flashiest colors among Apple's new iPhones have also also the least popular according to a new consumer study.
The gold iPhone 5S and the yellow iPhone 5S made up the smallest number of sales compared to other device colors during the past month of sales. That's according to a study of early buyers polled by Consumer Intelligence Research Partners.
New research published by the firm on Wednesday suggests 43 percent of iPhone 5S buyers went with Apple's space gray color, with another 30 percent going with silver. It was a tighter mix on the 5S, with 27 percent going with blue, followed by white, green, pink and finally yellow -- which was purchased by just 7 percent of those polled:
Click to enlarge.
(Credit: CIRP)
The polling also noticed differences in buying habits in phone color by gender. More males bought the blue iPhone 5C than females, while females predominantly picked up the pink color of the 5C over any other color. The results were closer for the iPhone 5S, where males preferred space gray over the other two colors.
"iPhone 5S and 5C colors seem to confirm some traditional gender biases," CIRP's co-founder Mike Levin said in a statement. "Interestingly, no one, including the women in the survey, appears to want the Yellow iPhone 5C very much.
With initial stock quickly selling out, and availability on the iPhone 5S still listed as 2-3 weeks for all models, there's still a question of whether the results were based on consumer preference versus product how much of each color Apple manufactured. Apple itself does not release sales information by model or color.
