Tim Cook calls the company's share in the education arena unheard of in most businesses. October 28, 2013 3:00 PM PDT (Credit: CNET) Apple continues to dominate the market for education tablets. Related stories Apple's Tim Cook: iPhone 5C isn't our budget phone Free software will result in $900 million deferral at Apple Apple hints at new categories of products, but in 2014 Apple's 2013 by the numbers: 150M iPhones, 71M iPads Five reasons to still love the 13-inch MacBook Pro Classic Apple CEO Tim Cook said that iPads make up 94 percent of the market for education tablet, a stat that he noted was impressive, and unheard of in most businesses. "I've never seen a market share that high before," Cook said on a conference call with analysts. The company has attempted to push its tablets into the education arena with textbook support and discounts for bulk purchases. Schools represent a potential source of growth at a time when the iPad's market share dominance has eroded in the general consumer market. Cook said the education business represented a potential $1 billion market for Apple. Apple on Monday reported fiscal fourth-quarter results that topped Wall Street expectations, led by strong iPhone sales. But iPad sales of 14.1 million units was short of estimates, and flat from a year ago. Apple could see a spike in iPad sales in the next quarter, with consumers likely scrambling to buy the iPad Air, which hits the market on November 1. The iPad Mini with Retina Display is scheduled for later in November.
Tim Cook calls the company's share in the education arena unheard of in most businesses.
(Credit: CNET)
Apple continues to dominate the market for education tablets.
Related stories
- Apple's Tim Cook: iPhone 5C isn't our budget phone
- Free software will result in $900 million deferral at Apple
- Apple hints at new categories of products, but in 2014
- Apple's 2013 by the numbers: 150M iPhones, 71M iPads
- Five reasons to still love the 13-inch MacBook Pro Classic
Apple CEO Tim Cook said that iPads make up 94 percent of the market for education tablet, a stat that he noted was impressive, and unheard of in most businesses.
"I've never seen a market share that high before," Cook said on a conference call with analysts.
The company has attempted to push its tablets into the education arena with textbook support and discounts for bulk purchases. Schools represent a potential source of growth at a time when the iPad's market share dominance has eroded in the general consumer market. Cook said the education business represented a potential $1 billion market for Apple.
Apple on Monday reported fiscal fourth-quarter results that topped Wall Street expectations, led by strong iPhone sales. But iPad sales of 14.1 million units was short of estimates, and flat from a year ago.
Apple could see a spike in iPad sales in the next quarter, with consumers likely scrambling to buy the iPad Air, which hits the market on November 1. The iPad Mini with Retina Display is scheduled for later in November.
