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- Amazon's second original show drops the audience in the middle of the country's tech hub. Here's what the makers got right (hoodies, they're everywhere) and wrong (physical Bitcoins are not). Amazon's second original series, comedy "Betas," follows four guys in Silicon Valley trying to turn their start-up into the next Facebook. (Credit: Amazon) "Betas," Amazon's second original series, may stretch the truth when it comes to Silicon Valley, but it was dead serious about the wardrobe. "The hoodie work on this show is spot on," said Joe Dinicol, who plays the leader of a band of tech-star wannabes in "Betas." The show, which debuted Friday on Amazon Instant Video, turns to another industry town after Amazon's first series, "Alpha House," dove into Washington D.C. With "Betas," Amazon put the spotlight on a city closer to home. Seattle-based Amazon was always mindful of getting Silicon Valley and the tech world right, said Evan Endicott, one of the creators and writers of the show. Read: How Amazon Studios went from grassroots idealist to Hollywood threat "I kept trying to get Jeff Bezos in an episode," he said. (Spoiler: He did not succeed.) Unfortunately for Amazon, the characters aren't members of Prime, the two-day shipping service that includes premium streaming video -- which "Betas" watchers will need to see more than the the first three episodes. When one of the main characters, Hobbes, makes an impulse purchase online, he has to to wait four to five business days to receive his robotic vagina. Josh Stoddard, who created "Betas" with Endicott, said replicating Silicon Valley and entertaining the masses was a tricky tightrope. "We wanted to get it right but we also wanted to entertain without alienating anyone," he said. "I like shows that drop you in the middle of a world you don't fully understand but have a certain amount of universals you can relate to." On the whole, "Betas" recreates the aura of Silicon Valley, while taking liberties to crack a joke or smooth over a plot device that aren't likely to make anybody outside the Bay Area cringe. Hoodies are, indeed, ubiquitous, for example. And lines like "I'm 35, that's like 95 in Valley years" harken back to comments made by a then-22-year-old Facebook Chief Executive Mark Zuckerberg stressing the "importance of being young and technical...Young people are just smarter." But some details may test insiders' suspension of disbelief: You could get into a big venture capitalist's party by telling the man with the guest list that you're this guy: Google co-founder and Chief Executive Larry Page (Credit: Google) Even if you look like this guy: Joe Dinicol plays Trey on Amazon's "Betas." (Credit: Screenshot by Joan E. Solsman/CNET) One of your friends might make a bet with you in Bitcoins, and pull out a physical Bitcoin. (Physcial versions of the digital currency Bitcoin do exist. They sell for $9,999 on eBay.) "I got a Bitcoin on Bollywood." (Credit: Screenshot by Joan E. Solsman/CNET) Bi-Rite Creamery could conceivably not have a line stretched around the block. A typical night at Bi-Rite Creamery. To be fair to the "Betas" crew, the scene at Bi-rite at the start of the third episode visually alludes to a teeming mass trying to get into the ice-cream shop. A drug bust interrupts before we can see the full picture. And some of the tech-land jokes land well: "Uber for weed: Doober." It's unfortunate that the characters didn't come up with a better name for their own start-up, a match-making social network that aims to connect people so perfectly they get off their devices and interact in real life. IRL would have been the perfect name. Instead, it's BRB. Although, given the Valley's storied past of terrible start-up names, BRB may actually give the show another point of cred. Ultimately, "Betas" success or failure won't hinge on Silicon Valley details. The setting is simply that, the stage that the creators chose to set loose their characters and tell jokes. The characters and the jokes are what will make the show succeed or fail. I'd bet a Bitcoin on it, if I hadn't left them all at home. Notice any glaring inaccuracies? Leave them in the comments.
Amazon's second original show drops the audience in the middle of the country's tech hub. Here's what the makers got right (hoodies, they're everywhere) and wrong (physical Bitcoins are not). Amazon's second original series, comedy "Betas," follows four guys in Silicon Valley trying to turn their start-up into the next Facebook. (Credit: Amazon) "Betas," Amazon's second original series, may stretch the truth when it comes to Silicon Valley, but it was dead serious about the wardrobe. "The hoodie work on this show is spot on," said Joe Dinicol, who plays the leader of a band of tech-star wannabes in "Betas." The show, which debuted Friday on Amazon Instant Video, turns to another industry town after Amazon's first series, "Alpha House," dove into Washington D.C. With "Betas," Amazon put the spotlight on a city closer to home. Seattle-based Amazon was always mindful of getting Silicon Valley and the tech world right, said Evan Endicott, one of the creators and writers of the show. Read: How Amazon Studios went from grassroots idealist to Hollywood threat "I kept trying to get Jeff Bezos in an episode," he said. (Spoiler: He did not succeed.) Unfortunately for Amazon, the characters aren't members of Prime, the two-day shipping service that includes premium streaming video -- which "Betas" watchers will need to see more than the the first three episodes. When one of the main characters, Hobbes, makes an impulse purchase online, he has to to wait four to five business days to receive his robotic vagina. Josh Stoddard, who created "Betas" with Endicott, said replicating Silicon Valley and entertaining the masses was a tricky tightrope. "We wanted to get it right but we also wanted to entertain without alienating anyone," he said. "I like shows that drop you in the middle of a world you don't fully understand but have a certain amount of universals you can relate to." On the whole, "Betas" recreates the aura of Silicon Valley, while taking liberties to crack a joke or smooth over a plot device that aren't likely to make anybody outside the Bay Area cringe. Hoodies are, indeed, ubiquitous, for example. And lines like "I'm 35, that's like 95 in Valley years" harken back to comments made by a then-22-year-old Facebook Chief Executive Mark Zuckerberg stressing the "importance of being young and technical...Young people are just smarter." But some details may test insiders' suspension of disbelief: You could get into a big venture capitalist's party by telling the man with the guest list that you're this guy: Google co-founder and Chief Executive Larry Page (Credit: Google) Even if you look like this guy: Joe Dinicol plays Trey on Amazon's "Betas." (Credit: Screenshot by Joan E. Solsman/CNET) One of your friends might make a bet with you in Bitcoins, and pull out a physical Bitcoin. (Physcial versions of the digital currency Bitcoin do exist. They sell for $9,999 on eBay.) "I got a Bitcoin on Bollywood." (Credit: Screenshot by Joan E. Solsman/CNET) Bi-Rite Creamery could conceivably not have a line stretched around the block. A typical night at Bi-Rite Creamery. To be fair to the "Betas" crew, the scene at Bi-rite at the start of the third episode visually alludes to a teeming mass trying to get into the ice-cream shop. A drug bust interrupts before we can see the full picture. And some of the tech-land jokes land well: "Uber for weed: Doober." It's unfortunate that the characters didn't come up with a better name for their own start-up, a match-making social network that aims to connect people so perfectly they get off their devices and interact in real life. IRL would have been the perfect name. Instead, it's BRB. Although, given the Valley's storied past of terrible start-up names, BRB may actually give the show another point of cred. Ultimately, "Betas" success or failure won't hinge on Silicon Valley details. The setting is simply that, the stage that the creators chose to set loose their characters and tell jokes. The characters and the jokes are what will make the show succeed or fail. I'd bet a Bitcoin on it, if I hadn't left them all at home. Notice any glaring inaccuracies? Leave them in the comments.
Amazon's second original show drops the audience in the middle of the country's tech hub. Here's what the makers got right (hoodies, they're everywhere) and wrong (physical Bitcoins are not).

Amazon's second original series, comedy "Betas," follows four guys in Silicon Valley trying to turn their start-up into the next Facebook.
(Credit: Amazon)
"Betas," Amazon's second original series, may stretch the truth when it comes to Silicon Valley, but it was dead serious about the wardrobe.
"The hoodie work on this show is spot on," said Joe Dinicol, who plays the leader of a band of tech-star wannabes in "Betas."
The show, which debuted Friday on Amazon Instant Video, turns to another industry town after Amazon's first series, "Alpha House," dove into Washington D.C. With "Betas," Amazon put the spotlight on a city closer to home. Seattle-based Amazon was always mindful of getting Silicon Valley and the tech world right, said Evan Endicott, one of the creators and writers of the show.
Read: How Amazon Studios went from grassroots idealist to Hollywood threat
"I kept trying to get Jeff Bezos in an episode," he said. (Spoiler: He did not succeed.)
Unfortunately for Amazon, the characters aren't members of Prime, the two-day shipping service that includes premium streaming video -- which "Betas" watchers will need to see more than the the first three episodes. When one of the main characters, Hobbes, makes an impulse purchase online, he has to to wait four to five business days to receive his robotic vagina.
Josh Stoddard, who created "Betas" with Endicott, said replicating Silicon Valley and entertaining the masses was a tricky tightrope. "We wanted to get it right but we also wanted to entertain without alienating anyone," he said. "I like shows that drop you in the middle of a world you don't fully understand but have a certain amount of universals you can relate to."
On the whole, "Betas" recreates the aura of Silicon Valley, while taking liberties to crack a joke or smooth over a plot device that aren't likely to make anybody outside the Bay Area cringe. Hoodies are, indeed, ubiquitous, for example.
And lines like "I'm 35, that's like 95 in Valley years" harken back to comments made by a then-22-year-old Facebook Chief Executive Mark Zuckerberg stressing the "importance of being young and technical...Young people are just smarter."
But some details may test insiders' suspension of disbelief:
- You could get into a big venture capitalist's party by telling the man with the guest list that you're this guy:
Google co-founder and Chief Executive Larry Page
(Credit: Google)
Even if you look like this guy:Joe Dinicol plays Trey on Amazon's "Betas."
(Credit: Screenshot by Joan E. Solsman/CNET)- One of your friends might make a bet with you in Bitcoins, and pull out a physical Bitcoin. (Physcial versions of the digital currency Bitcoin do exist. They sell for $9,999 on eBay.)
"I got a Bitcoin on Bollywood."
(Credit: Screenshot by Joan E. Solsman/CNET)- Bi-Rite Creamery could conceivably not have a line stretched around the block.
A typical night at Bi-Rite Creamery.
To be fair to the "Betas" crew, the scene at Bi-rite at the start of the third episode visually alludes to a teeming mass trying to get into the ice-cream shop. A drug bust interrupts before we can see the full picture.
And some of the tech-land jokes land well: "Uber for weed: Doober." It's unfortunate that the characters didn't come up with a better name for their own start-up, a match-making social network that aims to connect people so perfectly they get off their devices and interact in real life. IRL would have been the perfect name. Instead, it's BRB.
Although, given the Valley's storied past of terrible start-up names, BRB may actually give the show another point of cred.
Ultimately, "Betas" success or failure won't hinge on Silicon Valley details. The setting is simply that, the stage that the creators chose to set loose their characters and tell jokes. The characters and the jokes are what will make the show succeed or fail.
I'd bet a Bitcoin on it, if I hadn't left them all at home.
Notice any glaring inaccuracies? Leave them in the comments.
