Which component in the new console costs the most? A inside tour from research firm IHS reveals the priciest parts. November 26, 2013 6:10 AM PST Microsoft's Xbox One. (Credit: Sarah Tew/CNET) Microsoft sells each Xbox One for $499 and spends $471 to build it. In a peek at Microsoft's new gaming console shared with AllThingsD, research firm IHS found that the manufacturing cost of the Xbox One is just $28 higher than the retail price, leaving Microsoft with little profit to take home. The cost to build an Xbox One is $90 more than the $381 Sony spends on its PlayStation 4, which costs consumers $399. However, that leaves Sony with just $18. "If your cost is within $10 to $20 of the retail prices, there's very little chance you're making a profit on the console," IHS analyst Andrew Rassweiler said when the firm released its PS4 teardown. What drives up the manufacturing costs of the Xbox One? The Kinect is priced at $75, but the most expensive component is the AMD microprocessor at $110. Similar to the AMD chip in the PS4, the processor in Microsoft's console combines both a CPU and GPU (graphics processing unit) to tackle the heavy graphics load demanded by Xbox One games. Memory chips add another $60 to the manufacturing cost, while the parts used to assemble the Xbox One console kick in another $332, according to IHS. So how will Microsoft turn a decent profit on the Xbox One deal? Like Sony, Microsoft expects to make money on game sales. And down the road, the cost of components will drop. However, Microsoft could counter that by lowering the price of the console. "That's the way it happened with prior versions of both the Xbox and the Playstation," IHS analyst Andrew Rassweiler told AllThingsD. "Microsoft could eventually eke out a break-even scenario. But they'd probably use it as an opportunity to cut the retail price, in hopes of selling more."

Posted by : Unknown Tuesday, November 26, 2013

Which component in the new console costs the most? A inside tour from research firm IHS reveals the priciest parts.



November 26, 2013 6:10 AM PST



Microsoft's Xbox One.

Microsoft's Xbox One.


(Credit: Sarah Tew/CNET)

Microsoft sells each Xbox One for $499 and spends $471 to build it.


In a peek at Microsoft's new gaming console shared with AllThingsD, research firm IHS found that the manufacturing cost of the Xbox One is just $28 higher than the retail price, leaving Microsoft with little profit to take home.


The cost to build an Xbox One is $90 more than the $381 Sony spends on its PlayStation 4, which costs consumers $399. However, that leaves Sony with just $18.


"If your cost is within $10 to $20 of the retail prices, there's very little chance you're making a profit on the console," IHS analyst Andrew Rassweiler said when the firm released its PS4 teardown.


What drives up the manufacturing costs of the Xbox One?


The Kinect is priced at $75, but the most expensive component is the AMD microprocessor at $110. Similar to the AMD chip in the PS4, the processor in Microsoft's console combines both a CPU and GPU (graphics processing unit) to tackle the heavy graphics load demanded by Xbox One games.


Memory chips add another $60 to the manufacturing cost, while the parts used to assemble the Xbox One console kick in another $332, according to IHS.


So how will Microsoft turn a decent profit on the Xbox One deal? Like Sony, Microsoft expects to make money on game sales. And down the road, the cost of components will drop. However, Microsoft could counter that by lowering the price of the console.


"That's the way it happened with prior versions of both the Xbox and the Playstation," IHS analyst Andrew Rassweiler told AllThingsD. "Microsoft could eventually eke out a break-even scenario. But they'd probably use it as an opportunity to cut the retail price, in hopes of selling more."



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