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  • Advertisers spent an unprecedented amount on online ads in the third quarter of 2013, reports the Interactive Advertising Bureau. December 23, 2013 9:58 AM PST (Credit: James Martin/CNET) Advertisers spent $10.69 billion on Internet advertisements in this last quarter, breaking an all-time record on ad spending, the Internet Advertising Bureau reported Monday. The trade group tracked a 15 percent year-over-year growth in ad dollars in the third quarter of 2013. In the third quarter of 2012, ad revenues totaled only $9.26 billion. The quarter's revenue was also a 4.2 percent rise from the second quarter of 2013. "These figures reflect marketers' trust in interactive to deliver," Randall Rothenberg, CEO of IAB, said in a press release. "It is indicative of the digital age in which we live, and within which advertisers need to effectively reach targeted audiences wherever they are consuming information or entertainment -- often on several screens at once." The IAB has been tracking quarterly ad revenues since 1999. (Credit: IAB/PwC)

Advertisers spent an unprecedented amount on online ads in the third quarter of 2013, reports the Interactive Advertising Bureau. December 23, 2013 9:58 AM PST (Credit: James Martin/CNET) Advertisers spent $10.69 billion on Internet advertisements in this last quarter, breaking an all-time record on ad spending, the Internet Advertising Bureau reported Monday. The trade group tracked a 15 percent year-over-year growth in ad dollars in the third quarter of 2013. In the third quarter of 2012, ad revenues totaled only $9.26 billion. The quarter's revenue was also a 4.2 percent rise from the second quarter of 2013. "These figures reflect marketers' trust in interactive to deliver," Randall Rothenberg, CEO of IAB, said in a press release. "It is indicative of the digital age in which we live, and within which advertisers need to effectively reach targeted audiences wherever they are consuming information or entertainment -- often on several screens at once." The IAB has been tracking quarterly ad revenues since 1999. (Credit: IAB/PwC)

Posted by : Unknown Monday, December 23, 2013

Advertisers spent an unprecedented amount on online ads in the third quarter of 2013, reports the Interactive Advertising Bureau.



December 23, 2013 9:58 AM PST



(Credit: James Martin/CNET)


Advertisers spent $10.69 billion on Internet advertisements in this last quarter, breaking an all-time record on ad spending, the Internet Advertising Bureau reported Monday.


The trade group tracked a 15 percent year-over-year growth in ad dollars in the third quarter of 2013. In the third quarter of 2012, ad revenues totaled only $9.26 billion. The quarter's revenue was also a 4.2 percent rise from the second quarter of 2013.


"These figures reflect marketers' trust in interactive to deliver," Randall Rothenberg, CEO of IAB, said in a press release. "It is indicative of the digital age in which we live, and within which advertisers need to effectively reach targeted audiences wherever they are consuming information or entertainment -- often on several screens at once."


The IAB has been tracking quarterly ad revenues since 1999.


(Credit: IAB/PwC)



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