Most users pay $7.99 to stream videos on two devices; but now the service is apparently letting some new customers opt to pay $6.99 to stream on one device. December 30, 2013 4:58 PM PST Netflix, Inc. Logo. (PRNewsFoto/Netflix, Inc.) Some new Netflix users may be able to sign up for the streaming service for a dollar less than the regular rate. According to Adweek, a new $6.99 per month plan is available for some people who want to stream on only one device in standard-definition. Any extra devices or high-definition streaming will still cost $7.99 per month. It appears that Netflix is testing this discounted plan for just some users when they sign up for the service. Other users aren't offered the $6.99 single screen plan when signing in as a new customer. Related stories Netflix reportedly plans streaming purge for January 1 Netflix reportedly plans 4K stream of 'House of Cards' 'Breaking Bad' spin-off comes to Netflix next year Amazon's secret Pantry may spice up shopping Netflix finds TV binge watchers more common than you think It's unclear if the cheaper plan will roll out to all new users or existing users. However, a Netflix representative did tell Adweek, "[we] will definitely offer it on a wider basis." Over the past year, Netflix has shifted around its plans to make it more difficult for users to share their accounts with friends and family. But, it has also worked to maintain its lower rates in an effort to draw in more subscribers. It appears the company is doing something right -- in October, Netflix was said to have 30 million US subscribers, which means it now has more paying customers than HBO. The company also had a resounding third-quarter profit and record high share prices. CNET contacted Netflix for comment. We'll update the story when we get more information.

Posted by : Unknown Monday, December 30, 2013

Most users pay $7.99 to stream videos on two devices; but now the service is apparently letting some new customers opt to pay $6.99 to stream on one device.



December 30, 2013 4:58 PM PST




Netflix, Inc. Logo. (PRNewsFoto/Netflix, Inc.)



Some new Netflix users may be able to sign up for the streaming service for a dollar less than the regular rate.


According to Adweek, a new $6.99 per month plan is available for some people who want to stream on only one device in standard-definition. Any extra devices or high-definition streaming will still cost $7.99 per month.


It appears that Netflix is testing this discounted plan for just some users when they sign up for the service. Other users aren't offered the $6.99 single screen plan when signing in as a new customer.



It's unclear if the cheaper plan will roll out to all new users or existing users. However, a Netflix representative did tell Adweek, "[we] will definitely offer it on a wider basis."

Over the past year, Netflix has shifted around its plans to make it more difficult for users to share their accounts with friends and family. But, it has also worked to maintain its lower rates in an effort to draw in more subscribers.


It appears the company is doing something right -- in October, Netflix was said to have 30 million US subscribers, which means it now has more paying customers than HBO. The company also had a resounding third-quarter profit and record high share prices.


CNET contacted Netflix for comment. We'll update the story when we get more information.



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