The Chinese smartphone maker has taken to building sleek handsets at prices its customers can afford. January 2, 2014 6:18 AM PST Xiaomi co-founder Lei Jun (Credit: Xiaomi) Xiaomi, the smartphone maker whose co-founder Lei Jun has been compared to Steve Jobs, expects to sell many more smartphones in 2014. Writing on China's Twitter-like service Sina Weibo, Lei wrote that his company will "supply 40 million phones in 2014." According to The Guardian, which earlier reported on the news, Xiaomi sold about 19 million smartphones in 2013, which more than doubled the number of handsets the company sold in 2012. Xiaomi has found a sweet spot in China and other critical consumer markets, like India and Russia, by offering sleek devices at a cheap price. Perhaps more importantly, Lei has been able to build hype in the Android-based handsets and offers a relatively small supply of products at launch. That builds up demand and allows the company to sell out of its products in seconds. Xiaomi has yet to announce its plans for 2014.
The Chinese smartphone maker has taken to building sleek handsets at prices its customers can afford.
Xiaomi co-founder Lei Jun
(Credit: Xiaomi)
Xiaomi, the smartphone maker whose co-founder Lei Jun has been compared to Steve Jobs, expects to sell many more smartphones in 2014.
Writing on China's Twitter-like service Sina Weibo, Lei wrote that his company will "supply 40 million phones in 2014." According to The Guardian, which earlier reported on the news, Xiaomi sold about 19 million smartphones in 2013, which more than doubled the number of handsets the company sold in 2012.
Xiaomi has found a sweet spot in China and other critical consumer markets, like India and Russia, by offering sleek devices at a cheap price. Perhaps more importantly, Lei has been able to build hype in the Android-based handsets and offers a relatively small supply of products at launch. That builds up demand and allows the company to sell out of its products in seconds.
Xiaomi has yet to announce its plans for 2014.
