The company, FirstTech, says that there's simply no way to compete with big-box stores any longer. March 20, 2014 6:06 AM PDT (Credit: Apple) Although Apple has a group of stores all its own, the company has a chain of resellers that are also authorized to sell and fix its products. And now, its oldest reseller is shuttering its doors. FirstTech, a company once known as Team Electronics, will close its doors next week, the company confirmed to TwinCities.com. After nearly 37 years selling Apple's products as an authorized reseller, the company has decided that it can't keep profits high enough to justify keeping its doors open. The main culprit, the company says, has been major box stores that are selling products below cost -- something the small FirstTech can't do. That the world's oldest Apple authorized reseller is closing its doors perhaps says something about the state of electronics retail. Although FirstTech was able to sell and service Apple products, the company has been overrun with competition from firms that can afford lower margins. It seems possible, therefore, that more resellers might close their doors as time goes on. (Via 9to5Mac)
The company, FirstTech, says that there's simply no way to compete with big-box stores any longer.
(Credit: Apple)
Although Apple has a group of stores all its own, the company has a chain of resellers that are also authorized to sell and fix its products. And now, its oldest reseller is shuttering its doors.
FirstTech, a company once known as Team Electronics, will close its doors next week, the company confirmed to TwinCities.com. After nearly 37 years selling Apple's products as an authorized reseller, the company has decided that it can't keep profits high enough to justify keeping its doors open. The main culprit, the company says, has been major box stores that are selling products below cost -- something the small FirstTech can't do.
That the world's oldest Apple authorized reseller is closing its doors perhaps says something about the state of electronics retail. Although FirstTech was able to sell and service Apple products, the company has been overrun with competition from firms that can afford lower margins. It seems possible, therefore, that more resellers might close their doors as time goes on.
(Via 9to5Mac)
