The number of people who have shared Vine videos has declined significantly since Facebook's Instagram announcement. June 28, 2013 10:15 AM PDT Facebook's Instagram Video announcement last week went a long way in hurting its chief competitor Vine, a new study has shown. According to data compiled by Marketing Land by Topsy, a tool designed to analyze social media shares, the number of links to Vine videos fell off a cliff after Instagram's new video-recording feature was announced. And since then, things have remained quiet for Vine. According to Marketing Land's findings, Vine's shares hit 2.5 million on June 19. After Instagram's video service launched, that fell to 1.5 million. As of the last measurement, Vine's shares were at 1 million. Meanwhile, Instagram, which has hovered 1.5 million shares of photos each week, saw its shares jump to 1.75 million after its announcement. The service has remained steady at 1.5 million shares -- notably higher than Vine's shares. So, what does this mean? It's tough to say. Instagram's video service has only been available for about a week, which means the findings are by no means enough to arrive at a conclusion on Vine's future chances of success. Still, that Vine's shares dropped by nearly 40 percent in one day says something.
The number of people who have shared Vine videos has declined significantly since Facebook's Instagram announcement.
Facebook's Instagram Video announcement last week went a long way in hurting its chief competitor Vine, a new study has shown.
According to data compiled by Marketing Land by Topsy, a tool designed to analyze social media shares, the number of links to Vine videos fell off a cliff after Instagram's new video-recording feature was announced. And since then, things have remained quiet for Vine.
According to Marketing Land's findings, Vine's shares hit 2.5 million on June 19. After Instagram's video service launched, that fell to 1.5 million. As of the last measurement, Vine's shares were at 1 million. Meanwhile, Instagram, which has hovered 1.5 million shares of photos each week, saw its shares jump to 1.75 million after its announcement. The service has remained steady at 1.5 million shares -- notably higher than Vine's shares.
So, what does this mean? It's tough to say. Instagram's video service has only been available for about a week, which means the findings are by no means enough to arrive at a conclusion on Vine's future chances of success. Still, that Vine's shares dropped by nearly 40 percent in one day says something.
