The social network would prefer if advertisers' messages only appeared alongside brand-appropriate content, which means no more ads on Pages that hawk adult products. June 28, 2013 10:40 AM PDT (Credit: Matt Harnack/Facebook) In an effort to appease its advertisers, Facebook said Friday that it plans to more aggressively remove ads from Pages and groups that host content of a violent, graphic, or sexual nature. The change, which will start as a manual review process and become automated over time, means that the social network will actively restrict ads from appearing in the right-hand side of certain groups and Pages, such as those selling adult products. "While we already have rigorous review and removal policies for content against our terms, we recognize we need to do more to prevent situations where ads are displayed alongside controversial Pages and Groups. So we are taking action," the company said in a press release. "Beginning on Monday, we will implement a new review process for determining which Pages and Groups should feature ads alongside their content." The social network said the point is to ensure that advertisers' messages appear next to brand-appropriate Pages and group. The company, which doesn't yet seem to have a clear distention between questionable and appropriate content, is clearly trying to cater to its more than 1 million active advertisers whose contributions finance its operations.
The social network would prefer if advertisers' messages only appeared alongside brand-appropriate content, which means no more ads on Pages that hawk adult products.
In an effort to appease its advertisers, Facebook said Friday that it plans to more aggressively remove ads from Pages and groups that host content of a violent, graphic, or sexual nature.
The change, which will start as a manual review process and become automated over time, means that the social network will actively restrict ads from appearing in the right-hand side of certain groups and Pages, such as those selling adult products.
"While we already have rigorous review and removal policies for content against our terms, we recognize we need to do more to prevent situations where ads are displayed alongside controversial Pages and Groups. So we are taking action," the company said in a press release. "Beginning on Monday, we will implement a new review process for determining which Pages and Groups should feature ads alongside their content."
The social network said the point is to ensure that advertisers' messages appear next to brand-appropriate Pages and group. The company, which doesn't yet seem to have a clear distention between questionable and appropriate content, is clearly trying to cater to its more than 1 million active advertisers whose contributions finance its operations.
