Internet-connected frock that streams tweets gives young Swedes a voice at the annual bigwig political summit Almedalen Week. July 15, 2013 3:51 PM PDT (Credit: Carl Platon) We've seen dresses that tweet before, but never one as political as this one that displays messages on gender equality, racism, and overpriced rents. Creative agency Deportivo developed the Internet-connected Twitter Dress as a way to help Sweden's youth be heard at Almedalen Week, an annual political summit that takes place on the Swedish island of Gotland. Deportivo worked with Swedish youth organization Crossing Boarders and mobile provider Comviq to create the LED-flashing dress. Crossing Boarders recruited 30 "ambassadors" to wear the social-media garment before the summit to get the organization's concerns into the public eye. During the summit, which ended last week, the frock scrolled messages tweeted with the hashtag #Twitterklänning ("Twitter Dress"), as well as texts sent to a toll-free number. Apparently, the dress had an impact beyond the maker labs where it first lit up. "The Twitter Dress got a pledge from the minister of equality, Maria Arnholm, on addressing the issue of mandatory education on gender equality for Swedish teachers," Deportivo's Stefan Ronge told The Daily Dot. Next up: the 2014 G8?
Internet-connected frock that streams tweets gives young Swedes a voice at the annual bigwig political summit Almedalen Week.
We've seen dresses that tweet before, but never one as political as this one that displays messages on gender equality, racism, and overpriced rents.
Creative agency Deportivo developed the Internet-connected Twitter Dress as a way to help Sweden's youth be heard at Almedalen Week, an annual political summit that takes place on the Swedish island of Gotland.
Deportivo worked with Swedish youth organization Crossing Boarders and mobile provider Comviq to create the LED-flashing dress.
Crossing Boarders recruited 30 "ambassadors" to wear the social-media garment before the summit to get the organization's concerns into the public eye. During the summit, which ended last week, the frock scrolled messages tweeted with the hashtag #Twitterklänning ("Twitter Dress"), as well as texts sent to a toll-free number.
Apparently, the dress had an impact beyond the maker labs where it first lit up. "The Twitter Dress got a pledge from the minister of equality, Maria Arnholm, on addressing the issue of mandatory education on gender equality for Swedish teachers," Deportivo's Stefan Ronge told The Daily Dot.
Next up: the 2014 G8?
