Posted by : Unknown Tuesday, July 16, 2013

It's been exactly one year since Marissa Mayer became Yahoo's CEO, and her company's shares are up 74 percent in that time.



July 16, 2013 7:25 AM PDT



Marissa Mayer

Marissa Mayer


(Credit: James Martin/CNET)

Yahoo CEO Marissa Mayer took on that role exactly one year ago today, and since then, shareholders have been extremely pleased with her performance.


Mayer was appointed CEO on July 16 of last year when Yahoo's shares were hovering at around $15. Since then, the company's stock has risen 74.4 percent to land at $27.24, as of this writing. In many cases, CEOs are judged by their company's share price. And if that's the case with Yahoo, Mayer has won over her bosses.


Mayer, who formerly worked at Google, has made a host of changes at Yahoo over the last year, including acquiring several major online services firms, including Tumblr, and bringing much-needed stability to the company's CEO office.


Still, Mayer has done little to change the trajectory Yahoo was on prior to her arrival. The company is no closer to being a major competitor to Google than it was when she started. And despite generating profits every quarter since she joined Yahoo, revenue has remained about static.


So, what are shareholders betting on? It's tough to say, and handicapping the stock market is notoriously difficult. But it appears that Mayer has the confidence of her company's board and shareholders, and for now, expectations of her future success are enough to drive their faith in Yahoo.



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