Members of the location-based social network may see an ad for movie tickets to The To Do List when they check-in to the San Diego Convention Center. July 17, 2013 10:00 AM PDT (Credit: Foursquare) After an understated launch with Toys R Us and Captain Morgan, Foursquare's newest ad unit, the post check-in ad, will make a much louder debut at Comic-Con in San Diego. Starting Wednesday, the location-based social network will be showing people who check in to the San Diego Convention Center, where the bulk of the convention takes places, an advertisement for a free movie ticket to The To Do List, a comedy that opens in theaters on July 26. The post check-in ad, which doubles as an offer, comes from the film's production company CBS Films and theater-owner Regal Entertainment Group. (CBS Films is a division of CBS, which also owns CNET.) Through the promotion, Foursquare members served with the ad must provide their e-mail address to redeem a buy-one, get-one free ticket offer to see the flick opening weekend at a local Regal Cinemas, United Artists, or Edwards Theaters. The Comic-Con push represents the latest attempt by 4-year-old Foursquare, which has 35 million users and a newly collected $41 million in debt funding, to turn a profit by providing ad buyers with targeted access to members after they check in to a particular venue. Foursquare's post check-in ads made their debut in June with a Toys R Us campaign offering coupons to some people who checked in to family-friendly spots. Comic-Con kicks off Wednesday evening and is expected to be attended by more than 125,000 people. The promotion will be available to all attendees through Sunday, July 21, though it will only be shown to an undisclosed percentage of Foursquare users post check in.
Members of the location-based social network may see an ad for movie tickets to The To Do List when they check-in to the San Diego Convention Center.
After an understated launch with Toys R Us and Captain Morgan, Foursquare's newest ad unit, the post check-in ad, will make a much louder debut at Comic-Con in San Diego.
Starting Wednesday, the location-based social network will be showing people who check in to the San Diego Convention Center, where the bulk of the convention takes places, an advertisement for a free movie ticket to The To Do List, a comedy that opens in theaters on July 26.
The post check-in ad, which doubles as an offer, comes from the film's production company CBS Films and theater-owner Regal Entertainment Group. (CBS Films is a division of CBS, which also owns CNET.)
Through the promotion, Foursquare members served with the ad must provide their e-mail address to redeem a buy-one, get-one free ticket offer to see the flick opening weekend at a local Regal Cinemas, United Artists, or Edwards Theaters.
The Comic-Con push represents the latest attempt by 4-year-old Foursquare, which has 35 million users and a newly collected $41 million in debt funding, to turn a profit by providing ad buyers with targeted access to members after they check in to a particular venue. Foursquare's post check-in ads made their debut in June with a Toys R Us campaign offering coupons to some people who checked in to family-friendly spots.
Comic-Con kicks off Wednesday evening and is expected to be attended by more than 125,000 people. The promotion will be available to all attendees through Sunday, July 21, though it will only be shown to an undisclosed percentage of Foursquare users post check in.
