The company provides up-to-date data on local businesses to ensure listings on mapping services are kept up-to-date. July 19, 2013 5:01 AM PDT A look at how Locationary's service works. (Credit: Locationary) Apple has quietly acquired a location-based data company, the company has confirmed. Speaking to All Things Digital on Friday, Apple confirmed that it has acquired Locationary, a small startup that focuses on location-based data. That data is constantly updated to ensure local business listings are kept up-to-date. The data tells people where a business is located -- and quickly finds where it goes when it moves -- and has information on whether it's open and other important, actionable data. Apple did not say exactly why it acquired Locationary, but it's clear the company's data will come in handy with its Maps application. If nothing else, Locationary's data will ensure that business listings are kept accurate -- a key component in building out a full alternative to Google Maps. Terms of the Locationary deal were not disclosed.
The company provides up-to-date data on local businesses to ensure listings on mapping services are kept up-to-date.
A look at how Locationary's service works.
(Credit: Locationary)
Apple has quietly acquired a location-based data company, the company has confirmed.
Speaking to All Things Digital on Friday, Apple confirmed that it has acquired Locationary, a small startup that focuses on location-based data. That data is constantly updated to ensure local business listings are kept up-to-date. The data tells people where a business is located -- and quickly finds where it goes when it moves -- and has information on whether it's open and other important, actionable data.
Apple did not say exactly why it acquired Locationary, but it's clear the company's data will come in handy with its Maps application. If nothing else, Locationary's data will ensure that business listings are kept accurate -- a key component in building out a full alternative to Google Maps.
Terms of the Locationary deal were not disclosed.
