The fruit-flavoured firm is said to be queuing up new incentives for in-store shoppers. New customers check out the options at Apple's store in Paris. (Credit: Stephen Shankland/CNET) Apple is said to be plotting new incentives and schemes to persuade shoppers to buy the iPhone in-store. Head honcho Tim Cook has imparted some of the new measures -- that could include more price-matching and trade-in options -- onto Apple's retail chiefs, 9to5Mac reports, citing 'multiple people familiar with the internal event'. The move apparently comes in a bid to fight competition from Android smart phones. While Cook is supposedly happy with sales figures for Mac and iPad devices, he wants more customers to buy iPhones from inside Apple shops, so that they get a gander at the other glossy gadgets Apple is flogging. The move could have some positive consequences for shoppers. The possibility of a previously-rumoured trade-in scheme is mentioned once more, for example. This retail ploy would likely see you getting a discount on your next iPhone when you trade in an older model. The program could also let you upgrade a damaged, older iPhone to a refurbished iPhone 5, the report says, with price-matching programs for international stores also tipped. Hands-on with the sharp, slim iPhone 5 (pictures) 1-2 of 24 Scroll Left Scroll Right Cook apparently delivered another pop at Android in the internal chinwag, reportedly criticising the platform for having apps that only run on certain versions, compared to the 'complete experience' of iOS. Would you buy an iPhone from one of Apple's shops, or would you rather hunt around for a better deal online? Let me know in the comments, and read up on the history of Apple's smart phone in our handy video below.
The fruit-flavoured firm is said to be queuing up new incentives for in-store shoppers.
New customers check out the options at Apple's store in Paris.
(Credit: Stephen Shankland/CNET)
Apple is said to be plotting new incentives and schemes to persuade shoppers to buy the iPhone in-store.
Head honcho Tim Cook has imparted some of the new measures -- that could include more price-matching and trade-in options -- onto Apple's retail chiefs, 9to5Mac reports, citing 'multiple people familiar with the internal event'.
The move apparently comes in a bid to fight competition from Android smart phones. While Cook is supposedly happy with sales figures for Mac and iPad devices, he wants more customers to buy iPhones from inside Apple shops, so that they get a gander at the other glossy gadgets Apple is flogging.
The move could have some positive consequences for shoppers. The possibility of a previously-rumoured trade-in scheme is mentioned once more, for example. This retail ploy would likely see you getting a discount on your next iPhone when you trade in an older model.
The program could also let you upgrade a damaged, older iPhone to a refurbished iPhone 5, the report says, with price-matching programs for international stores also tipped.
Cook apparently delivered another pop at Android in the internal chinwag, reportedly criticising the platform for having apps that only run on certain versions, compared to the 'complete experience' of iOS.
Would you buy an iPhone from one of Apple's shops, or would you rather hunt around for a better deal online? Let me know in the comments, and read up on the history of Apple's smart phone in our handy video below.
