The gaming console maker is looking to drum up $1 million to help developers create games for its Android-based platform, says The Wall Street Journal. July 18, 2013 5:19 AM PDT Ouya's Android-based gaming console. (Credit: Ouya) Ouya is aiming to lure in game developers by giving them some Kickstarter-funded cash. Slated to start in August, the new Kickstarter campaign will match funds pledged by game developers, The Wall Street Journal reported Thursday. Developers who pledge between $50,000 and $250,000 to cook up their games will receive matching funds. The campaign will continue until it reaches the $1 million mark or August 24, 2014, whichever comes first. The developer who scores the highest pledge will also receive a juicy added bonus. "The kicker, at the end, is whichever raises the best will get a $100,000 bonus," Ouya CEO Julie Uhrman told the Journal. "We're saying, 'hey, you're a rock star.'" The goal behind the campaign is to ignite game development for the platform. And at this point, Ouya needs games. Like many budding technologies, Ouya has potential. It's already seen healthy demand, both through Kickstarter and through retail outlets. But without enough compelling apps to drive it, the console faces an uphill battle convincing the average consumer to give it a whirl. By tapping into Kickstarter, Ouya is also returning to its roots. The $99 console raised more than $8.5 billion last summer through the fundraising Web site.
The gaming console maker is looking to drum up $1 million to help developers create games for its Android-based platform, says The Wall Street Journal.
Ouya's Android-based gaming console.
(Credit: Ouya)
Ouya is aiming to lure in game developers by giving them some Kickstarter-funded cash.
Slated to start in August, the new Kickstarter campaign will match funds pledged by game developers, The Wall Street Journal reported Thursday. Developers who pledge between $50,000 and $250,000 to cook up their games will receive matching funds. The campaign will continue until it reaches the $1 million mark or August 24, 2014, whichever comes first.
The developer who scores the highest pledge will also receive a juicy added bonus.
"The kicker, at the end, is whichever raises the best will get a $100,000 bonus," Ouya CEO Julie Uhrman told the Journal. "We're saying, 'hey, you're a rock star.'"
The goal behind the campaign is to ignite game development for the platform. And at this point, Ouya needs games.
Like many budding technologies, Ouya has potential. It's already seen healthy demand, both through Kickstarter and through retail outlets. But without enough compelling apps to drive it, the console faces an uphill battle convincing the average consumer to give it a whirl.
By tapping into Kickstarter, Ouya is also returning to its roots. The $99 console raised more than $8.5 billion last summer through the fundraising Web site.
