With a nod to the luxury fashion world, word has it that the tech giant hired former YSL CEO to work on "special projects." Apple's Palo Alto, Calif. retail shop. Apparently, Paul Deneve won't be working in Apple's retail division. (Credit: Apple) It appears that Apple may soon be taking tips from a fashion insider. The tech giant has reportedly hired Paul Deneve -- the former CEO of luxury fashion goods company Yves Saint Laurent -- to work on "special projects," according to Bloomberg reporter Adam Satariano. Deneve will supposedly report to Apple CEO Tim Cook. Related stories Apple TV nears Time Warner Cable deal, Bloomberg says Google's new Motorola ad one-ups Apple: It's all-American Candy-colored iPhone photos surface online Apple jumps into back-to-school with App Store gift card Apple wins patent on opaque-to-transparent bezel tech Earlier on Tuesday, AppleInsider reported on a tip it received that Deneve had been hired. The news source speculated that Deneve may be filling John Browett's shoes. Browett resigned from his position as Apple's retail chief last fall and the company has yet to hire his replacement. According to Satariano, Deneve reportedly won't be working on retail. It's unclear what "special projects" entails, but it could mean that Deneve might be working on Apple's design side or even on the company's rumored iWatch. During an interview at the D11 conference in May, Cook said that he finds wearable computing "profoundly interesting" but that "you have to convince people it's so incredible you want to wear it." Cook pointed out that most young people don't wear watches, so it would be the company's job to make them appealing. CNET contacted Apple for comment. We'll update the story when we get more information.
With a nod to the luxury fashion world, word has it that the tech giant hired former YSL CEO to work on "special projects."
Apple's Palo Alto, Calif. retail shop. Apparently, Paul Deneve won't be working in Apple's retail division.
(Credit: Apple)
It appears that Apple may soon be taking tips from a fashion insider.
The tech giant has reportedly hired Paul Deneve -- the former CEO of luxury fashion goods company Yves Saint Laurent -- to work on "special projects," according to Bloomberg reporter Adam Satariano. Deneve will supposedly report to Apple CEO Tim Cook.
Related stories
- Apple TV nears Time Warner Cable deal, Bloomberg says
- Google's new Motorola ad one-ups Apple: It's all-American
- Candy-colored iPhone photos surface online
- Apple jumps into back-to-school with App Store gift card
- Apple wins patent on opaque-to-transparent bezel tech
Earlier on Tuesday, AppleInsider reported on a tip it received that Deneve had been hired. The news source speculated that Deneve may be filling John Browett's shoes. Browett resigned from his position as Apple's retail chief last fall and the company has yet to hire his replacement. According to Satariano, Deneve reportedly won't be working on retail.
It's unclear what "special projects" entails, but it could mean that Deneve might be working on Apple's design side or even on the company's rumored iWatch.
During an interview at the D11 conference in May, Cook said that he finds wearable computing "profoundly interesting" but that "you have to convince people it's so incredible you want to wear it." Cook pointed out that most young people don't wear watches, so it would be the company's job to make them appealing.
CNET contacted Apple for comment. We'll update the story when we get more information.
