Now being shown in movie theaters, here's how Apple wants you to feel excitement about its latest (and perhaps only) sexy new thing. August 25, 2013 1:40 PM PDT Are you moved? (Credit: Apple/YouTube Screenshot by Chris Matyszczyk/CNET) You've been feeling a little neglected lately, haven't you? You've been thinking your lover doesn't care. It's been too much of the same old-same old. And it's made you look around. You admit to having dark thoughts. Like, you know, having an affair or even leaving. This thing has been going on for some time and now people are beginning to look at you with pinched faces and pitying eyes. So think of this as your lover saying: "I'm sexy. Really. Yes, this is me." Of course I'm talking about the new Mac Pro ad that has been slipped by Apple into movie reels over the last week. What did you think I was talking about? The parlous state of your marriage? . More Technically Incorrect Microsoft: Google's corrupting your kids at school Ballmer and Affleck: Why the Twitting spittle? Too much time on Facebook? Give yourself an electric shock Is this the worst ad Samsung's ever made? Krugman: Apple might be in bigger trouble than Microsoft As if to show that nothing has changed, Apple hasn't released the stocking-clad trumpeters to herald the entrance of this new ad. It slipped it onto YouTube on Friday. And some movie goers say they've seen it before screenings of "Jobs." That's the way Apple always likes it. Let others spread the word. Let the mouths of the mortals pass on the excitement. Apple wants you to feel that this new Mac Pro is dark and alluring. It's rakishly wicked. It's cylindrical, beautiful and mysterious. And it's coming, so the legend says, this Fall. Do you feel something? A little twitch here? A frisson there? What about over here? Oh, goodness, creating excitement isn't as easy as it used to be, is it?
Now being shown in movie theaters, here's how Apple wants you to feel excitement about its latest (and perhaps only) sexy new thing.
Are you moved?
(Credit: Apple/YouTube Screenshot by Chris Matyszczyk/CNET)
You've been feeling a little neglected lately, haven't you?
You've been thinking your lover doesn't care. It's been too much of the same old-same old. And it's made you look around.
You admit to having dark thoughts. Like, you know, having an affair or even leaving.
This thing has been going on for some time and now people are beginning to look at you with pinched faces and pitying eyes.
So think of this as your lover saying: "I'm sexy. Really. Yes, this is me."
Of course I'm talking about the new Mac Pro ad that has been slipped by Apple into movie reels over the last week. What did you think I was talking about? The parlous state of your marriage?
.
More Technically Incorrect
- Microsoft: Google's corrupting your kids at school
- Ballmer and Affleck: Why the Twitting spittle?
- Too much time on Facebook? Give yourself an electric shock
- Is this the worst ad Samsung's ever made?
- Krugman: Apple might be in bigger trouble than Microsoft
As if to show that nothing has changed, Apple hasn't released the stocking-clad trumpeters to herald the entrance of this new ad.
It slipped it onto YouTube on Friday. And some movie goers say they've seen it before screenings of "Jobs."
That's the way Apple always likes it. Let others spread the word. Let the mouths of the mortals pass on the excitement.
Apple wants you to feel that this new Mac Pro is dark and alluring. It's rakishly wicked.
It's cylindrical, beautiful and mysterious. And it's coming, so the legend says, this Fall.
Do you feel something?
A little twitch here? A frisson there? What about over here?
Oh, goodness, creating excitement isn't as easy as it used to be, is it?
