The company's tablet market share was at 49 percent last year, but dropped to 28 percent in the second quarter of 2013. August 21, 2013 5:52 AM PDT (Credit: Apple) Apple's iPad is losing some of its appeal to Chinese consumers, new data shows. Speaking to Bloomberg in an e-mail conversation on Wednesday, IDC researcher Dickie Chang revealed that the iPad's tablet market share in China has fallen from 49 percent in the second quarter of 2012 to 28 percent this year. Samsung, meanwhile, now holds 11 percent of the tablet market in China. Related stories iWatch in 2013? Maybe. Big-screen iPhone 6? Not till 2014 -- Citi Apple envisions way to control 3D objects using 3D gestures Microsoft's new ad: Students fail if they use an iPad Samsung to release a 12-inch tablet, says Korea report Android or Apple? How about agnostic? So, what's going on? According to Chang, China-based consumers are now worried about pricing. And on that front, Apple's iPad is notably more expensive than many of the Android-based tablets available in the country. In fact, a slew of vendors have cropped up in China that deliver low-priced tablets. Half of all tablet shipments in China come from companies that own 1 percent or less of the market. Still, a decline in market share does not necessarily translate to issues for the company. After all, Apple shipped 1.5 million tablets to China in the second quarter, up 28 percent compared to the same period last year. Samsung, meanwhile, shipped 571,000 units. Lenovo came in third place with 413,000 units shipped.
The company's tablet market share was at 49 percent last year, but dropped to 28 percent in the second quarter of 2013.
Apple's iPad is losing some of its appeal to Chinese consumers, new data shows.
Speaking to Bloomberg in an e-mail conversation on Wednesday, IDC researcher Dickie Chang revealed that the iPad's tablet market share in China has fallen from 49 percent in the second quarter of 2012 to 28 percent this year. Samsung, meanwhile, now holds 11 percent of the tablet market in China.
Related stories
- iWatch in 2013? Maybe. Big-screen iPhone 6? Not till 2014 -- Citi
- Apple envisions way to control 3D objects using 3D gestures
- Microsoft's new ad: Students fail if they use an iPad
- Samsung to release a 12-inch tablet, says Korea report
- Android or Apple? How about agnostic?
So, what's going on? According to Chang, China-based consumers are now worried about pricing. And on that front, Apple's iPad is notably more expensive than many of the Android-based tablets available in the country. In fact, a slew of vendors have cropped up in China that deliver low-priced tablets. Half of all tablet shipments in China come from companies that own 1 percent or less of the market.
Still, a decline in market share does not necessarily translate to issues for the company. After all, Apple shipped 1.5 million tablets to China in the second quarter, up 28 percent compared to the same period last year. Samsung, meanwhile, shipped 571,000 units. Lenovo came in third place with 413,000 units shipped.
