The company has tapped Nike's Ben Shaffer -- a move that is sure to ignite the rumor mill over Apple's plans for a smartwatch. September 27, 2013 11:36 AM PDT (Credit: Sarah Tew/CNET) Related posts Microsoft's $200 iPhone trade-in program goes live Martha Stewart upset Apple won't come fix her iPad Get a 5-in-1 sync/charge cable for $3.12 shipped Apple iWatch theorists will have something to chew on, as the company has reportedly tapped one of Nike's top design directors, Ben Shaffer, to work on wearable products, according to 9to5Mac. Shaffer was the Studio director of Nike's research and development lab, Innovation Kitchen, which worked on the popular Nike Fuel Band, a wristband that helps a user keep track of personal fitness habits. The hire, which remains unconfirmed, comes amid wide speculation that Apple's working on a wearable, watch-like device. Shaffer's addition to the Apple team is sure to fuel speculation about the company's progress on that product. Notably, Apple CEO Tim Cook sits on Nike's board, and has been a vocal fan of the Fuel Band. At AllThingsD's D12 conference earlier this year, Cook called wearable computing "profoundly interesting."
The company has tapped Nike's Ben Shaffer -- a move that is sure to ignite the rumor mill over Apple's plans for a smartwatch.
Related posts
- Microsoft's $200 iPhone trade-in program goes live
- Martha Stewart upset Apple won't come fix her iPad
- Get a 5-in-1 sync/charge cable for $3.12 shipped
Apple iWatch theorists will have something to chew on, as the company has reportedly tapped one of Nike's top design directors, Ben Shaffer, to work on wearable products, according to 9to5Mac.
Shaffer was the Studio director of Nike's research and development lab, Innovation Kitchen, which worked on the popular Nike Fuel Band, a wristband that helps a user keep track of personal fitness habits.
The hire, which remains unconfirmed, comes amid wide speculation that Apple's working on a wearable, watch-like device. Shaffer's addition to the Apple team is sure to fuel speculation about the company's progress on that product.
Notably, Apple CEO Tim Cook sits on Nike's board, and has been a vocal fan of the Fuel Band. At AllThingsD's D12 conference earlier this year, Cook called wearable computing "profoundly interesting."
