In a TEDx Hollywood talk earlier this year, the company's incoming retail chief talks about the power of feeling over thinking. October 15, 2013 8:48 AM PDT (Credit: Leon Neal/AFP/Getty Images) On Monday, Apple announced that it had tapped former Burberry CEO Angela Ahrendts to lead its retail efforts in a newly created position reporting to CEO Tim Cook. Apple's got a reputation for going with intuition. Steve Jobs famously hated focus grouping, and instead followed an internal compass. It would appear Apple's new hire has the same feelings. In a TEDx Hollywood talk she gave in March, Ahrendts talks about the power of "human energy." Ahrendts, who was raised by a "spiritual mother and philosopher father," says she believes in the motivational power of energy: "Think of energy almost like emotional electricity. It has a powerful way of uniting ordinatry people, their connected spirit, to do extraordinary things," she said. Watch the rest of Ahrendts' talk below:
In a TEDx Hollywood talk earlier this year, the company's incoming retail chief talks about the power of feeling over thinking.
On Monday, Apple announced that it had tapped former Burberry CEO Angela Ahrendts to lead its retail efforts in a newly created position reporting to CEO Tim Cook.
Apple's got a reputation for going with intuition. Steve Jobs famously hated focus grouping, and instead followed an internal compass. It would appear Apple's new hire has the same feelings. In a TEDx Hollywood talk she gave in March, Ahrendts talks about the power of "human energy."
Ahrendts, who was raised by a "spiritual mother and philosopher father," says she believes in the motivational power of energy: "Think of energy almost like emotional electricity. It has a powerful way of uniting ordinatry people, their connected spirit, to do extraordinary things," she said.
Watch the rest of Ahrendts' talk below:
