In this rarely seen video, the people who are bringing Apple's "spaceship" corporate office to life give viewers a behind-the-scenes look into its inception. October 21, 2013 2:13 PM PDT Lead architect Norman Foster and Apple design chief Jonathan Ive look over a model of Apple's new headquarters. (Credit: City of Cupertino video/Screenshot by CNET) Last week, Apple all but got the green light from the Cupertino city council to build its lavish new corporate home, dubbed the "spaceship" because of its circular shape. A final vote -- considered to be a formality -- takes place on November 15. But as you'll see here, famed UK-based architect Norman Foster, who led the building design, said the now-notorious ring shape wasn't the original idea. "It really grew into that," he said. "The idea of one building with a great park was really born out of a very intensive process." He also reveals that the project took shape in 2009 after Steve Jobs called him personally to enlist his services, and three weeks later he came to Cupertino. "Don't think of me as your client," Jobs told Foster. "Think of me as one of your team." Related posts Apple's 'spaceship' HQ gets green light from Cupertino Apple's spaceship HQ goes from drawings to 3D diorama Twitter HQ could soon be supersized BlackBerry said to be looking to sell its office space, too Apple one step closer to building new 'spaceship' headquarters Foster also revealed that a major reference point for the design was Stanford University's campus, with its wooded Californian landscape. The under 4-minute film was shown publicly by Apple just a few times before, during a 2-day period earlier this month when Apple was trying to make its final push to convince the city's planning commission to approve its plans. City officials said it was also shown before the city council vote last week. At the planning commission meeting, the video was introduced by Dan Whisenhunt, Apple's senior director of real estate and facilities. It's classic Apple showmanship: inspirational music and choice quotes from Steve Jobs that pull at the heartstrings. Skip to 3:30 for Apple's film:
In this rarely seen video, the people who are bringing Apple's "spaceship" corporate office to life give viewers a behind-the-scenes look into its inception.
Lead architect Norman Foster and Apple design chief Jonathan Ive look over a model of Apple's new headquarters.
(Credit: City of Cupertino video/Screenshot by CNET)
Last week, Apple all but got the green light from the Cupertino city council to build its lavish new corporate home, dubbed the "spaceship" because of its circular shape. A final vote -- considered to be a formality -- takes place on November 15.
But as you'll see here, famed UK-based architect Norman Foster, who led the building design, said the now-notorious ring shape wasn't the original idea. "It really grew into that," he said. "The idea of one building with a great park was really born out of a very intensive process."
He also reveals that the project took shape in 2009 after Steve Jobs called him personally to enlist his services, and three weeks later he came to Cupertino. "Don't think of me as your client," Jobs told Foster. "Think of me as one of your team."
Related posts
- Apple's 'spaceship' HQ gets green light from Cupertino
- Apple's spaceship HQ goes from drawings to 3D diorama
- Twitter HQ could soon be supersized
- BlackBerry said to be looking to sell its office space, too
- Apple one step closer to building new 'spaceship' headquarters
Foster also revealed that a major reference point for the design was Stanford University's campus, with its wooded Californian landscape.
The under 4-minute film was shown publicly by Apple just a few times before, during a 2-day period earlier this month when Apple was trying to make its final push to convince the city's planning commission to approve its plans. City officials said it was also shown before the city council vote last week.
At the planning commission meeting, the video was introduced by Dan Whisenhunt, Apple's senior director of real estate and facilities. It's classic Apple showmanship: inspirational music and choice quotes from Steve Jobs that pull at the heartstrings.
Skip to 3:30 for Apple's film:
