Qualcomm says a statement made by an executive panning Apple's 64-bit A7 chip is "inaccurate." October 8, 2013 1:22 PM PDT Apple 64-bit A7 chip layout. (Credit: Chipworks) Qualcomm is now saying that 64-bit computing is the future, after dismissing Apple's 64-bit A7 processor last week. Anand Chandrasekher, senior vice president and chief marketing officer at Qualcomm, characterized Apple's 64-bit A7 chip, which debuted in the iPhone 5S, as a "gimmick" last week in an IDG News Service story. "I know there's a lot of noise because Apple did [64-bit] on their A7. I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that," Chandrasekher said in an interview. Qualcomm is singing a different tune this week. The San Diego company issued the following statement Tuesday: The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate. The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices. Related stories 64-bit iPad 5 to hit PCs where it hurts: corporate, says analyst Qualcomm gambit: Apple 64-bit A7 is a 'gimmick' ARM, the company behind the 32-bit chip designs from Qualcomm, Apple, Samsung, and Nvidia, believes that there will be a need for 64-bit ARM chips in future smartphones and tablets. James Bruce, ARM's lead mobile strategist, explained to CNET last month that high-end smartphones and tablets are already headed toward 64-bit computing. Jefferies analyst Peter Misek said last month in a note to investors that Apple's switching to the 64-bit A7 processor may not benefit Apple in the short term but "we believe that longer term it is a game changer as apps are rewritten and cross platform capabilities become utilized."
Qualcomm says a statement made by an executive panning Apple's 64-bit A7 chip is "inaccurate."
Apple 64-bit A7 chip layout.
(Credit: Chipworks)
Qualcomm is now saying that 64-bit computing is the future, after dismissing Apple's 64-bit A7 processor last week.
Anand Chandrasekher, senior vice president and chief marketing officer at Qualcomm, characterized Apple's 64-bit A7 chip, which debuted in the iPhone 5S, as a "gimmick" last week in an IDG News Service story.
"I know there's a lot of noise because Apple did [64-bit] on their A7. I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that," Chandrasekher said in an interview.
Qualcomm is singing a different tune this week. The San Diego company issued the following statement Tuesday:
The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate. The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.
Related stories
- 64-bit iPad 5 to hit PCs where it hurts: corporate, says analyst
- Qualcomm gambit: Apple 64-bit A7 is a 'gimmick'
ARM, the company behind the 32-bit chip designs from Qualcomm, Apple, Samsung, and Nvidia, believes that there will be a need for 64-bit ARM chips in future smartphones and tablets.
James Bruce, ARM's lead mobile strategist, explained to CNET last month that high-end smartphones and tablets are already headed toward 64-bit computing.
Jefferies analyst Peter Misek said last month in a note to investors that Apple's switching to the 64-bit A7 processor may not benefit Apple in the short term but "we believe that longer term it is a game changer as apps are rewritten and cross platform capabilities become utilized."
