The sports company is giving Nike, with its FuelBand, a run for its money. It's own wrist device will be available November 1st. October 16, 2013 10:04 AM PDT (Credit: Adidas) The wrist is all the rage. On Wednesday at the Mobilize conference in San Francisco, the sports company Adidas announced a new smart watch geared toward runners. But unlike Samsung's Galaxy Gear, or rumors about Apple's supposed iWatch, Adidas' watch will have a more honed-down focus, said Paul Gaudio, head of Adidas Interactive. "We're not trying to make a smart watch, we're trying to make the smartest running watch," he said. "When you're out playing sports, you want less stuff. Only what you need to perform." The watch will record the basics a runner would want: how far you went, how fast. But it will also perform heart rate coaching and training. The runner will also be able to hear an audio coach through headphones, and listen to music through the watch. The athletic wearables space is especially heating up of late. On Monday, Nike announced the FuelBand SE. Adidas' watch will be available starting November 1, for $399.
The sports company is giving Nike, with its FuelBand, a run for its money. It's own wrist device will be available November 1st.
The wrist is all the rage.
On Wednesday at the Mobilize conference in San Francisco, the sports company Adidas announced a new smart watch geared toward runners.
But unlike Samsung's Galaxy Gear, or rumors about Apple's supposed iWatch, Adidas' watch will have a more honed-down focus, said Paul Gaudio, head of Adidas Interactive. "We're not trying to make a smart watch, we're trying to make the smartest running watch," he said. "When you're out playing sports, you want less stuff. Only what you need to perform."
The watch will record the basics a runner would want: how far you went, how fast. But it will also perform heart rate coaching and training. The runner will also be able to hear an audio coach through headphones, and listen to music through the watch.
The athletic wearables space is especially heating up of late. On Monday, Nike announced the FuelBand SE. Adidas' watch will be available starting November 1, for $399.
