About 20 percent of people use their smartphones to make a purchase on Cyber Monday, while 14 percent use a tablet. by Don Reisinger December 2, 2013 7:05 AM PST The PC might be under siege, but when it actually comes to placing a purchase on Cyber Monday, it's still doing quite well. Desktops and PCs are used by 68 percent of consumers to place purchases on Cyber Monday, Ovum revealed on Monday in its survey of 15,000 consumers across 15 markets around the world. Smartphones, meanwhile, are employed by 20 percent of shoppers to place a purchase. Tablets nabbed 14 percent market ownership in the Ovum study. Ovum's study is surprising, if nothing else. Smartphones and tablets are increasing in their popularity and have hurt PC sales. But it's still the PC that consumers want to buy products on. According to Ovum, 49 percent of respondents said that they choose PCs over mobile because they believe mobile services aren't as secure as their PC-based counterparts. Another 47 percent of consumers are concerned that their personal data could be used for the wrong purposes. One other interesting tidbit: half of the consumers in the study said that they have no desire to try mobile payments in the next year.
About 20 percent of people use their smartphones to make a purchase on Cyber Monday, while 14 percent use a tablet.
The PC might be under siege, but when it actually comes to placing a purchase on Cyber Monday, it's still doing quite well.
Desktops and PCs are used by 68 percent of consumers to place purchases on Cyber Monday, Ovum revealed on Monday in its survey of 15,000 consumers across 15 markets around the world. Smartphones, meanwhile, are employed by 20 percent of shoppers to place a purchase. Tablets nabbed 14 percent market ownership in the Ovum study.
Ovum's study is surprising, if nothing else. Smartphones and tablets are increasing in their popularity and have hurt PC sales. But it's still the PC that consumers want to buy products on.
According to Ovum, 49 percent of respondents said that they choose PCs over mobile because they believe mobile services aren't as secure as their PC-based counterparts. Another 47 percent of consumers are concerned that their personal data could be used for the wrong purposes.
One other interesting tidbit: half of the consumers in the study said that they have no desire to try mobile payments in the next year.
