InMarket debuts its iBeacon platform in dozens of Safeway and Giant Eagle supermarkets to give shoppers grocery list reminders, deals, and reward points. January 6, 2014 5:19 PM PST inMarket's iBeacon platform lets users get reward points while shopping. (Credit: Screenshot by Dara Kerr/CNET) Apple's iBeacon location-sensing technology appears to be having a major breakthrough. Mobile shopping startup InMarket announced Monday that it's beginning to use the platform in more than 150 grocery stores across the US, according to the Associated Press. This means the 20 million people who use InMarket's apps on its Mobile to Mortar platform will be able to get grocery list reminders, deals, and reward points at supermarkets like Safeway and Giant Eagle. To use the technology, shoppers have to opt-in by downloading specific apps, like InMarket's Checkpoints. Related stories Apple's iBeacon tech to be used for fun in CES scavenger hunt Apple's iBeacon tracks, guides shoppers Apple Stores fire up iBeacon to track you while you shop Apple to start following you around its stores, report says Baseball's beacon trials hint at Apple's location revolution Apple debuted iBeacon late last year on devices running iOS 7. The location-sensing technology works by sending off short-range transmitters that notify mobile devices when they are within 100 feet of a beacon. This type of location sensing technology can be used for indoor navigation, automatic ticketing, and location-relevant promotions. iBeacon has already been used at Apple retail stores, is in testing mode with MLB at certain baseball stadiums, and will even be used for a scavenger hunt at this week's Consumer Electronics Show. Starbucks, Macy's, and American Airlines are also said to be testing the technology. InMarket's iBeacon feature will be in more than 150 stores in Seattle, San Francisco, and Cleveland within the next two weeks; and the company plans to expand to thousands of grocery and retail stores by the end of 2014, according to the Associated Press. Here's some of the features InMarket's iBeacon platform gives users:
InMarket debuts its iBeacon platform in dozens of Safeway and Giant Eagle supermarkets to give shoppers grocery list reminders, deals, and reward points.
inMarket's iBeacon platform lets users get reward points while shopping.
(Credit: Screenshot by Dara Kerr/CNET)
Apple's iBeacon location-sensing technology appears to be having a major breakthrough. Mobile shopping startup InMarket announced Monday that it's beginning to use the platform in more than 150 grocery stores across the US, according to the Associated Press.
This means the 20 million people who use InMarket's apps on its Mobile to Mortar platform will be able to get grocery list reminders, deals, and reward points at supermarkets like Safeway and Giant Eagle. To use the technology, shoppers have to opt-in by downloading specific apps, like InMarket's Checkpoints.
Related stories
- Apple's iBeacon tech to be used for fun in CES scavenger hunt
- Apple's iBeacon tracks, guides shoppers
- Apple Stores fire up iBeacon to track you while you shop
- Apple to start following you around its stores, report says
- Baseball's beacon trials hint at Apple's location revolution
Apple debuted iBeacon late last year on devices running iOS 7. The location-sensing technology works by sending off short-range transmitters that notify mobile devices when they are within 100 feet of a beacon. This type of location sensing technology can be used for indoor navigation, automatic ticketing, and location-relevant promotions.
iBeacon has already been used at Apple retail stores, is in testing mode with MLB at certain baseball stadiums, and will even be used for a scavenger hunt at this week's Consumer Electronics Show. Starbucks, Macy's, and American Airlines are also said to be testing the technology.
InMarket's iBeacon feature will be in more than 150 stores in Seattle, San Francisco, and Cleveland within the next two weeks; and the company plans to expand to thousands of grocery and retail stores by the end of 2014, according to the Associated Press.
Here's some of the features InMarket's iBeacon platform gives users:
