The social network continued to conquer on mobile with $1.24 billion in revenue from ads running on smartphones. January 29, 2014 1:17 PM PST The front desk of building 16 at Facebook's Menlo Park headquarters. (Credit: Facebook) Facebook sales climbed 63 percent to $2.59 billion in the fourth quarter of 2013 as the company earned an adjusted 31 cents per share. Analysts were anticipating earnings of 27 cents per share on revenue of $2.34 billion. With members spending more of their time social-networking on smartphones, mobile continues to be Facebook's most-watched metric. In the fourth quarter, the company managed to make 53 percent -- or $1.24 billion -- of its advertising revenue from mobile. Facebook closed the year with 1.23 billion monthly active users (MAUs), and 945 million monthly active users on mobile. For some perspective, Facebook accounted for more than 18 percent share of worldwide mobile ad spending in 2013, which is up from a 5.35 percent share in 2012, according to eMarketer's estimates. Facebook's stock is trading up significantly immediately following the report. The company, which is less than a week away from celebrating its 10-year anniversary, closed down about 3 percent Wednesday at $53.52 per share. This story is developing. Refresh for updates.
The social network continued to conquer on mobile with $1.24 billion in revenue from ads running on smartphones.
The front desk of building 16 at Facebook's Menlo Park headquarters.
(Credit: Facebook)
Facebook sales climbed 63 percent to $2.59 billion in the fourth quarter of 2013 as the company earned an adjusted 31 cents per share.
Analysts were anticipating earnings of 27 cents per share on revenue of $2.34 billion.
With members spending more of their time social-networking on smartphones, mobile continues to be Facebook's most-watched metric. In the fourth quarter, the company managed to make 53 percent -- or $1.24 billion -- of its advertising revenue from mobile. Facebook closed the year with 1.23 billion monthly active users (MAUs), and 945 million monthly active users on mobile.
For some perspective, Facebook accounted for more than 18 percent share of worldwide mobile ad spending in 2013, which is up from a 5.35 percent share in 2012, according to eMarketer's estimates.
Facebook's stock is trading up significantly immediately following the report. The company, which is less than a week away from celebrating its 10-year anniversary, closed down about 3 percent Wednesday at $53.52 per share.
This story is developing. Refresh for updates.
