The social network surprises again with just how much money it can make from its mobile ad initiatives. January 29, 2014 1:34 PM PST Facebook CEO Mark Zuckerberg. (Credit: James Martin/CNET) Facebook's fourth-quarter earnings, published Wednesday, beat analysts' estimates on all fronts. The company came in with a fourth-quarter report card of $2.59 billion in revenue and adjusted earnings per share of 31 cents. As expected, mobile played an increasingly important role in Facebook's business with 53 percent of advertising revenue, or $1.24 billion, coming from its mobile products. Here are some highlights from the report: 1.23 billion monthly active users (MAUs). 757 million daily active users (DAUs). 945 million mobile MAUs and 556 million mobile DAUs. Revenue of $2.59 billion in the fourth quarter, an increase of 63 percent over the fourth quarter of 2012. Revenue from advertising was $2.34 billion, a 76 percent increase from the same quarter last year. 53 percent of advertising revenue in the quarter came from mobile. Earnings of 31 cents per share.
Wednesday, January 29, 2014
The social network surprises again with just how much money it can make from its mobile ad initiatives.
January 29, 2014 1:34 PM PST
Facebook CEO Mark Zuckerberg.
(Credit: James Martin/CNET)
Facebook's fourth-quarter earnings, published Wednesday, beat analysts' estimates on all fronts. The company came in with a fourth-quarter report card of $2.59 billion in revenue and adjusted earnings per share of 31 cents.
As expected, mobile played an increasingly important role in Facebook's business with 53 percent of advertising revenue, or $1.24 billion, coming from its mobile products.
Here are some highlights from the report:
- 1.23 billion monthly active users (MAUs).
- 757 million daily active users (DAUs).
- 945 million mobile MAUs and 556 million mobile DAUs.
- Revenue of $2.59 billion in the fourth quarter, an increase of 63 percent over the fourth quarter of 2012.
- Revenue from advertising was $2.34 billion, a 76 percent increase from the same quarter last year.
- 53 percent of advertising revenue in the quarter came from mobile.
- Earnings of 31 cents per share.
