Tmall is a major shopping Web site in China with more than 70,000 merchants, and now Apple is getting in on the mix. January 7, 2014 6:26 AM PST Apple's Sanlitun store in Beijing (Credit: Apple) Apple might have opened a few brick-and-mortar stores in China recently, but now it's going digital. The iPhone maker has opened an official online store in China on Tmall, a giant online marketplace owned by the country's e-commerce company Alibaba. Related stories Apple scores $10 billion in App Store sales for 2013 Android device shipments to top 1 billion this year -- Gartner iBeacon location-sensing tech put to use at grocery stores Apple changes bylaws, facing criticism over diversity iPhone market share shrinks as Android, Windows Phone grow Tmall has become a major entity in online shopping in China. The store currently has over 70,000 digital storefronts, selling everything from sneakers to clothing to electronics. According to the Wall Street Journal, which earlier reported on the news, Tmall has official storefronts from major retailers, like Nike and Gap. Apple has made it increasingly clear over the last couple of years that China is extremely important to its future. The company has said that China is one of its most important markets. Recently, Apple finally inked a deal with China Mobile to get its iPhone in the hands of the carrier's 750 million customers. Apple has also aggressively opened brick-and-mortar stores in the country to try to attract more people to its products. Apple's Tmall store has not replaced its online store. According to the Journal, the Tmall storefront does, however, come with a design similar to that of Apple's online store.
Tmall is a major shopping Web site in China with more than 70,000 merchants, and now Apple is getting in on the mix.
Apple's Sanlitun store in Beijing
(Credit: Apple)
Apple might have opened a few brick-and-mortar stores in China recently, but now it's going digital.
The iPhone maker has opened an official online store in China on Tmall, a giant online marketplace owned by the country's e-commerce company Alibaba.
Related stories
- Apple scores $10 billion in App Store sales for 2013
- Android device shipments to top 1 billion this year -- Gartner
- iBeacon location-sensing tech put to use at grocery stores
- Apple changes bylaws, facing criticism over diversity
- iPhone market share shrinks as Android, Windows Phone grow
Tmall has become a major entity in online shopping in China. The store currently has over 70,000 digital storefronts, selling everything from sneakers to clothing to electronics. According to the Wall Street Journal, which earlier reported on the news, Tmall has official storefronts from major retailers, like Nike and Gap.
Apple has made it increasingly clear over the last couple of years that China is extremely important to its future. The company has said that China is one of its most important markets. Recently, Apple finally inked a deal with China Mobile to get its iPhone in the hands of the carrier's 750 million customers. Apple has also aggressively opened brick-and-mortar stores in the country to try to attract more people to its products.
Apple's Tmall store has not replaced its online store. According to the Journal, the Tmall storefront does, however, come with a design similar to that of Apple's online store.
