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- The company's profits slid 91 percent year-over-year as revenue rose by over $1 billion. February 6, 2014 8:47 AM PST AOL had a strong 2013 on the revenue front, but things didn't go so well where profits are concerned. During its 2013 fiscal year, AOL generated $2.3 billion in revenue, up 6 percent compared to the $2.2 billion it generated in 2012. And although the company was able to post a $92.4 million profit during the period, that was down 91 percent compared to the $1 billion it made in the prior year. Comparing the two years, however, might be like comparing apples and oranges. In 2012, AOL has a $963 million gain on asset disposal, pushing its profits higher. Absent that and AOL's profits would have been more in line with those in 2013. The good news for AOL was its advertising revenue in 2013, which jumped about $200 million. In the fourth quarter, alone, AOL's global ad revenue was up 23 percent. One other note from AOL: the company attracted 120 million unique visitors each month to its Web properties in the fourth quarter. Its ad network had 207 million monthly unique visitors.
The company's profits slid 91 percent year-over-year as revenue rose by over $1 billion. February 6, 2014 8:47 AM PST AOL had a strong 2013 on the revenue front, but things didn't go so well where profits are concerned. During its 2013 fiscal year, AOL generated $2.3 billion in revenue, up 6 percent compared to the $2.2 billion it generated in 2012. And although the company was able to post a $92.4 million profit during the period, that was down 91 percent compared to the $1 billion it made in the prior year. Comparing the two years, however, might be like comparing apples and oranges. In 2012, AOL has a $963 million gain on asset disposal, pushing its profits higher. Absent that and AOL's profits would have been more in line with those in 2013. The good news for AOL was its advertising revenue in 2013, which jumped about $200 million. In the fourth quarter, alone, AOL's global ad revenue was up 23 percent. One other note from AOL: the company attracted 120 million unique visitors each month to its Web properties in the fourth quarter. Its ad network had 207 million monthly unique visitors.
The company's profits slid 91 percent year-over-year as revenue rose by over $1 billion.
AOL had a strong 2013 on the revenue front, but things didn't go so well where profits are concerned.
During its 2013 fiscal year, AOL generated $2.3 billion in revenue, up 6 percent compared to the $2.2 billion it generated in 2012. And although the company was able to post a $92.4 million profit during the period, that was down 91 percent compared to the $1 billion it made in the prior year.
Comparing the two years, however, might be like comparing apples and oranges. In 2012, AOL has a $963 million gain on asset disposal, pushing its profits higher. Absent that and AOL's profits would have been more in line with those in 2013.
The good news for AOL was its advertising revenue in 2013, which jumped about $200 million. In the fourth quarter, alone, AOL's global ad revenue was up 23 percent.
One other note from AOL: the company attracted 120 million unique visitors each month to its Web properties in the fourth quarter. Its ad network had 207 million monthly unique visitors.