FreeWheel, whose service helps TV networks and film studios sell and manage in-video ads across numerous Web sites and devices, is being scooped up for around $320 million, says a report. March 1, 2014 2:16 PM PST Comcast is buying FreeWheel, whose service helps TV networks and film studios sell and manage in-video ads across numerous Web sites and devices, for about $320 million, according to a report. TechCrunch reported the deal today, citing unnamed sources, and Recode later confirmed the news, sans monetary details, with its own sources. FreeWheel's system automatically allocates ad inventory, keeps track of ad revenue, and accounts for revenue splits between Web sites and content owners. It was founded by former executives of Internet-display-ad company DoubleClick, which was purchased by Google in 2007 for $3.1 billion. FreeWheel's clients include A+E, Discovery Communications, Fox, NBCUniversal (owned by Comcast), Turner, and Warner Music Group. The company made $35 million in revenue last year, according to Recode. TechCrunch said that though Comcast will make FreeWheel its own video-ad platform, FreeWheel would continue serving outside clients. We've contacted Comcast and FreeWheel for comment and will update this post if we hear back.
FreeWheel, whose service helps TV networks and film studios sell and manage in-video ads across numerous Web sites and devices, is being scooped up for around $320 million, says a report.
Comcast is buying FreeWheel, whose service helps TV networks and film studios sell and manage in-video ads across numerous Web sites and devices, for about $320 million, according to a report.
TechCrunch reported the deal today, citing unnamed sources, and Recode later confirmed the news, sans monetary details, with its own sources.
FreeWheel's system automatically allocates ad inventory, keeps track of ad revenue, and accounts for revenue splits between Web sites and content owners. It was founded by former executives of Internet-display-ad company DoubleClick, which was purchased by Google in 2007 for $3.1 billion.
FreeWheel's clients include A+E, Discovery Communications, Fox, NBCUniversal (owned by Comcast), Turner, and Warner Music Group. The company made $35 million in revenue last year, according to Recode.
TechCrunch said that though Comcast will make FreeWheel its own video-ad platform, FreeWheel would continue serving outside clients.
We've contacted Comcast and FreeWheel for comment and will update this post if we hear back.
