Apple's Macs appear to be getting hit hard by iPad cannibalization, as well as continued weakness in the PC market. August 20, 2013 5:48 AM PDT (Credit: CBS Interactive) Apple's Mac sales had a rough July, new data from research firm NPD shows. Apple's U.S. Mac sales were down in July and are expected to drop 5 percent year-over-year in the company's current fiscal quarter ended September, the research firm revealed on Monday in data obtained by All Things Digital. Related stories Apple replacing some 2011-2012 iMac graphics cards Apple nearly killed off its Pro product line Best Buy goes on deal-offering frenzy 'Jobs' movie clip: 'Leaving Apple' What the next iPhone really needs: Better battery life That Mac sales are expected to slide this quarter is just the latest dose of bad news for Apple's computer line. In the company's last-reported quarter ended June, domestic Mac sales were also down 5 percent. Macs are suffering the same troubles as Windows-based PCs, which have watched their shipments decline sharply as consumers and enterprise customers increasingly turn to tablets for their computing needs. Apple has touted its ability to overcome some of those trends, but as of late, the company is having difficulty in that effort. Apple's own success might be causing it even more trouble: according to All Things Digital, NPD believes that the iPad's success is cannibalizing Mac sales to some degree.
Apple's Macs appear to be getting hit hard by iPad cannibalization, as well as continued weakness in the PC market.
Apple's Mac sales had a rough July, new data from research firm NPD shows.
Apple's U.S. Mac sales were down in July and are expected to drop 5 percent year-over-year in the company's current fiscal quarter ended September, the research firm revealed on Monday in data obtained by All Things Digital.
Related stories
- Apple replacing some 2011-2012 iMac graphics cards
- Apple nearly killed off its Pro product line
- Best Buy goes on deal-offering frenzy
- 'Jobs' movie clip: 'Leaving Apple'
- What the next iPhone really needs: Better battery life
That Mac sales are expected to slide this quarter is just the latest dose of bad news for Apple's computer line. In the company's last-reported quarter ended June, domestic Mac sales were also down 5 percent.
Macs are suffering the same troubles as Windows-based PCs, which have watched their shipments decline sharply as consumers and enterprise customers increasingly turn to tablets for their computing needs. Apple has touted its ability to overcome some of those trends, but as of late, the company is having difficulty in that effort.
Apple's own success might be causing it even more trouble: according to All Things Digital, NPD believes that the iPad's success is cannibalizing Mac sales to some degree.
